Join the AJ Shades Dealer Network Nationwide

AJ Shades manufactures premium retractable awnings and motorized power screens in the United States, and we sell them through a national network of independent dealers who install them in their own markets. No distributors. No rep layers. The dealer buys manufacturer-direct, keeps the retail margin, and sells products backed by a 15-year warranty that no commodity brand can match.

The model works because the demand is already there. Homeowners in every state are spending heavily on outdoor living, kitchens, fire pits, pools, patios, and every one of those projects eventually hits the same wall: sun, heat, glare, and weather. Contractors hear “how do we shade this?” constantly. Most have no premium answer. As an AJ Shades dealer, retractable awnings and motorized screens become your answer, and the margin stays with you instead of evaporating into a distributor chain.

We are actively recruiting dealers across the country right now, from the hurricane coast to tornado alley to lake-effect country. If your business already owns the customer relationship, the dealership plugs straight in: your existing customers become your first shade customers.

AJ Shades is a veteran-owned American manufacturer, and that identity is a selling tool in every market. Customers increasingly ask where their shade is built, and “manufactured in the USA” closes deals that imported commodity products cannot. It also means something practical: when you call for support, you reach the people who built the system. Parts come from our shelves, not a container ship. Warranty decisions are made by the company that stands behind them. Dealers tell us this direct line to the manufacturer is the difference between a product they sell and a product they believe in, and customers can hear the difference in the pitch.

The lineup is focused on the two categories homeowners ask for by name. Retractable awnings, open-roll and full-cassette profiles, deliver shade on demand and disappear when the weather turns; the cassette seals the entire system against UV, dust, and storms. Motorized power screens drop at the touch of a button for shade, privacy, and bug control on patios, pergolas, and garages. Around them: wind sensors, sun sensors, LED lighting, smart-home controls, and a deep fabric library, the options that turn a good project into a great one and a good margin into a great one.

Explore the products you would carry: our retractable awnings, motorized screens, and the contractor partnership program that many dealers start with.

Around the two core categories sits the options line that makes shade a premium sale instead of a commodity one. Wind sensors that retract the awning automatically when gusts build. Sun sensors that extend it when the glass starts baking. LED lighting tucked into the front bar so the patio stays usable after dark. Smart-home integration that ties shade into the scenes your customers already run. And a fabric library hundreds deep, solids, stripes, and textures engineered for UV resistance and color hold. Every option is a reason for the customer to buy up and a reason for your ticket to grow, and every one of them is manufactured, warranted, and supported by the same American company.

1. 1

   Apply and talk territory.

   Submit the dealer inquiry with your company details and the markets you serve. We review every application by hand and schedule a territory conversation, what you sell today, where you work, and whether the market is open. No application fees, no pressure; if the fit is not there, we will tell you why.

2. 2

   Train your crew.

   Hands-on installation training covers measuring, mounting, cassette and open-roll awnings, screen track systems, motor programming, and sensor setup. Your crew leaves able to install confidently and sell the options that raise the ticket, the two skills that decide whether a dealer thrives.

3. 3

   Launch with the catalog.

   You get the wholesale catalog, dealer pricing, fabric samples, product photography of real installations, and co-branded quote materials. Most dealers sell their first system to an existing customer within weeks, the customer who was already asking how to shade the patio.

4. 4

   Grow with direct support.

   Ongoing technical support from people who have installed thousands of systems, priority parts and warranty processing, and consumer leads from your territory routed to you, never competed for. The program is built for dealers who want to own their market for years.

Our best dealers were already successful before they met us: deck and patio builders, remodelers, pool companies, outdoor-living showrooms, and landscape design-build firms. The common thread is not the trade, it is the relationship. These are businesses whose customers trust them with the backyard, and who were tired of answering “how do we shade this?” with a shrug or a commodity product they did not believe in.

If that describes your business, the path is simple: apply through the dealer inquiry form, talk territory with our team, complete training, and launch with the wholesale catalog, dealer pricing, and marketing support behind you. Most dealers sell their first system to an existing customer within weeks.

A dealer program is only as good as the help behind it when a job gets complicated, and jobs get complicated. A stucco wall that crumbles behind the bracket, a pergola beam that is not level, a customer who wants the screens tied into an existing smart-home scene: these are the moments that decide whether your crew finishes on schedule or burns a day. Our technical team answers dealer calls with people who have installed the product themselves, not a script. Send photos, get a mounting plan back, and keep the job moving. Dealers also get priority access to replacement parts and warranty processing, so a service issue becomes a same-week fix instead of a season-long embarrassment.

Marketing support is practical, not theoretical. You get professional product photography of real installations, never manufacturer CGI, showroom display guidance, co-branded quote templates, and fabric samples your customers can touch. Because every dealer sells the same American-made story, the brand does half your selling before you arrive: veteran-owned, fifteen-year warranty, thousands of real projects. And when consumer inquiries come to us from your territory, they go to you. We do not compete with our dealers for their own customers, the network only works if every partner believes that, and we prove it with every lead we route.

Showroom dealers get display guidance down to the mounting details, so customers can operate a working awning and a working screen before they buy, the single highest-converting sales tool in the program. Service dealers get troubleshooting playbooks for the calls that come up most: remotes that lost pairing, sensors that need recalibration, fabric that needs re-tensioning after its first season. Either way, you are selling a product with a real company behind it, and your customers feel that confidence from the first quote to the final walkthrough.

Dig deeper into the partnership before you apply: how the dealer program works, dealer benefits, the dealer product lineup, wholesale terms, and dealer FAQs, installer training and certification, and marketing support and co-op, offering financing as a dealer, and the dealer lead-handling playbook, commercial awning dealer program (restaurants, hospitality, retail), how to become an awning dealer, the power screen dealer program guide, and the awning distributor USA guide. Already applied? See what happens after your dealer inquiry. Prefer the wholesale view? Start at the wholesale program and how dealer ordering works.