Wholesale shade, manufacturer-direct

The wholesale program serves dealers and contractors who sell premium outdoor living: remodelers, deck builders, pool contractors, general contractors, and outdoor-living retailers. If your customers ask how to shade a patio, a pergola, or a sun-blasted wall of glass, and you want a manufacturer-direct answer instead of a distributor catalog, this is your program.

It is not a retail store and not a franchise. You keep your business, your brand, and your pricing. We manufacture in America, you sell and install in your market, and the economics work because there are no middlemen: no importer, no distributor, no rep layers between the factory and your job. That single fact changes the economics of every premium project you quote, dealers consistently tell us the margin structure is what made the decision easy, and the product quality is what made it permanent.

Two product families, zero filler. Motorized power screens, the button-operated, smart-home-ready screens that turn patios and pergolas into bug-free outdoor rooms. And retractable awnings in full-cassette and open-roll configurations, classic European shade engineering with wind sensors, LED lighting, and smart-home options.

Both families carry the 15-year warranty on frames, hardware, motors, and fabric systems, the strongest close in the premium shade category. See how dealer warranty and service support works. Patio covers are not part of the wholesale lineup; the program stays focused on the two categories with national demand, clean install models, and the warranty story that wins premium jobs.

Every unit is custom-built to your measurements. You measure to our standards, we build to spec, your crew installs. No stock sizes forced onto non-stock houses.

Here is the math that matters: every layer between the factory and your customer, importer, distributor, rep, takes its cut before you ever quote the job. Buy wholesale direct from the manufacturer and the same premium sale carries more margin, with room to compete without cutting your own throat.

The second advantage is fluency. When a homeowner asks how the wind sensor works or what the cassette does in a storm, your answer comes from the manufacturer, not from a distributor rep reading a brochure. Dealers who know the product cold outsell dealers who sort-of know a catalog. Our training makes sure you are the former.

Dealers sell AJ Shades products nationwide, product-only and wholesale, fulfilled by trusted local contractors. AJ Shades itself installs only in Southern California (San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties); we never promise installation outside that footprint, and we never ask our dealers to name contractors on our behalf. Your wholesale orders are custom-built to your specifications and shipped to your shop or directly to the job site, with lead times communicated honestly per order.

Dealers get priority on replacement parts and warranty processing, and technical support from people who have installed the product themselves. When a job gets complicated, you send photos and get a mounting plan back, not a script. That is what manufacturer-direct actually means after the sale.

Wholesale is not a retail store with a trade discount. You cannot browse a catalog, click buy, and resell at markup with no relationship, because that is how brands end up on auction sites and in price wars with their own partners. The wholesale program is a partnership: agreed territory, trained crews, and brand standards that protect every dealer in the network.

It is not a franchise, either. There is no franchise fee, no mandated store buildout, no royalty on your revenue. You keep your business name, your pricing, and your way of working. What we standardize is the product knowledge and the install quality, the two things the customer actually experiences.

And it is not a dropship scheme. Every unit is custom-built to your measurements, reviewed against your specification, and quality-checked before it ships. That takes longer than pulling a box off a shelf, and it is worth it: the fit is exact, the install is clean, and the customer gets a product that looks designed for the house. The wholesale program trades speed for correctness, and correctness is what premium buyers pay for.

If you think in terms of freight lanes, inventory turns, and multi-project pipelines, the wholesale program is built for you. Units ship crated by freight to your shop or directly to the job site, engineered crating for finished products, consolidated shipments where geography cooperates, and freight quoted per order, itemized, before you commit.

Launch without inventory: samples, fabric swatches, and showroom displays put the product in customers’ hands while every order builds to your measurements. And every unit carries the 15-year warranty on retractable awnings and motorized power screens, backed by dealer-priority warranty and service support, fast parts, real humans, and documentation your customers can hold.

Distributors and high-volume dealers: tell us about your operation in the dealer inquiry and we will talk territory, volume, and launch sequencing directly.

Distributors and high-volume dealers think in pipelines, not projects, and the program is built to scale that way. If you operate as an awning distributor in the USA, moving volume across a region, supplying contractors, or building a multi-crew operation, territory planning comes first: we map your market with you, agree on the coverage that gives you room to build, and recruit deliberately so you compete against other brands instead of other AJ Shades partners. Strong performers get first consideration as adjacent markets open.

Launch sequencing is project-order, not inventory: samples, swatches, and showroom displays put the product in front of buyers while every sale builds to your measurements. As volume grows, multi-project orders consolidate onto fewer freight shipments where geography cooperates, and we flag those consolidation opportunities rather than letting you discover them by accident. Freight is quoted per order, itemized, before you commit.

And the network feeds you: consumer inquiries from your territory are routed to you, not around you, and dealer-priority warranty and service support keeps every installed unit, and every customer relationship, yours. Tell us about your operation in the dealer inquiry and we will talk territory, volume, and launch sequencing directly.