AJAJ ShadesVeteran Owned

VETERAN-OWNED · AMERICAN-MADE

Dealer Network · New Hampshire

Sell Premium Shade in New Hampshire as an AJ Shades Dealer

From the Lakes Region to the Seacoast, New Hampshire's outdoor season is short and fiercely loved. Sell American-made motorized screens and retractable awnings to homeowners who maximize every week of it.

Become a DealerCall Richard: (949) 378-6642

Se habla español

Prefer text? Text AJ Shades at (909) 325-3110

Our team has earned 605 five-star reviews.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583

New Hampshire packs a year's worth of outdoor living into a few intense months. Lake Winnipesaukee cottages, Seacoast decks, and White Mountain vacation homes all share the same pattern: glorious days, buggy evenings, and low-angle sun that turns a west-facing deck into a glare box by late afternoon. Homeowners here invest seriously in making the season count, and the two products that multiply usable hours fastest are retractable awnings for daytime sun and motorized power screens for the evening insects. In a state where summer is a sprint, selling more usable hours per week is a straightforward value story.

AJ Shades is a veteran-owned American manufacturer headquartered in Southern California, building a nationwide network of independent dealers for our Quality Improvement Products line: motorized power screens, open-roll retractable awnings, and full-cassette awnings. The model, stated plainly: AJ Shades' own installation crews serve only Southern California (San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties). As a New Hampshire dealer, you sell and install our products in your own market; we supply them wholesale, train you on the full line, and back every awning and screen with our 15-year factory warranty.

The market dynamics favor the early dealer. Southern New Hampshire, Manchester, Nashua, the I-93 corridor, is dense suburbia full of production homes with bare patios. The Lakes Region and Seacoast skew toward second homes and higher discretionary spending. Dealers buy manufacturer-direct at wholesale and keep the retail margin with no distributor layers. Premium shade competition across the state is thin to nonexistent, so the dealer who shows up with a working display and real expertise gets to set the terms.

Here is the line we draw: our installation crews operate solely across Southern California's five core counties (San Diego, Los Angeles, Orange, Riverside, San Bernardino). Your territory is yours, you sell the products, you handle the installs, you own the customer. Our job is wholesale supply, training, and warranty backing.

New Hampshire's tax structure is a quiet selling aid: no sales tax means the out-the-door number on a premium project is the number you quote, and no income tax keeps disposable income in homeowners' pockets. It will not close the deal for you, but in a premium category every friction removed helps.

New Hampshire dealers, this is your market

Why New Hampshire is ready for premium shade

Lake-region contractors and remodelers

Winnipesaukee, Squam, and Sunapee properties are premium by definition. Owners spending on docks, decks, and boathouses are exactly the buyers for premium shade, and they buy on trusted-contractor recommendation.

Deck and porch builders

New Hampshire loves its porches, and motorized screens are the modern screened porch without the permanent enclosure. New builds and retrofits both work.

Seacoast-area outdoor living companies

From Portsmouth to Hampton, coastal decks deal with sun, wind, and salt air, the full-cassette awning and powder-coated screen hardware are specified for exactly these conditions.

Manchester, Nashua, and Concord anchor the southern tier; the Lakes Region (Laconia, Meredith, Wolfeboro), the Seacoast (Portsmouth, Hampton, Exeter), and the Upper Valley round out strong secondary markets. Apply and we'll confirm territory availability.

Four steps to your first sale

Your path to dealing AJ Shades

1

Tell us about your business

Fill out the dealer inquiry form, your trade, your New Hampshire service area, the line you want to add. We personally review each one and respond quickly.

2

Learn the line

Training walks you through the entire product line: how each system is built, how to measure and spec it, the control options, and how to present it to New Hampshire buyers.

3

Stock and sell

Buy wholesale for your display and your jobs. In New Hampshire, one live demonstration on a sunny afternoon outsells every brochure you could print.

4

Grow with factory backup

Technical questions, tricky measurements, warranty service, AJ Shades is behind you. You keep the customer relationship; we keep the product promise, including the 15-year warranty on every awning and screen you sell.

Prefer to talk it through first? Text AJ Shades at (909) 325-3110, or call Richard Gutierrez at (949) 378-6642, Se habla español.

Prefer to refer homeowners for fully installed projects instead? See the contractor program, many New Hampshire partners run both.

Apply to Become a Dealer →

New Hampshire dealer FAQ

Questions New Hampshire businesses ask us

Is the selling season too short in New Hampshire?
The compressed season is the pitch. Homeowners get maybe fourteen prime weeks, and every evening surrendered to black flies or glare is gone for the year. Products that add usable hours per week sell themselves to people who already maximize the season.
Do the screens really handle the bugs?
That's their best use case. A motorized screen dropped at dusk seals a porch or deck against mosquitoes and black flies, then disappears during the day. For lake properties, it's consistently the most appreciated upgrade in the line.
What about winter and snow?
Both product lines retract into protective housings, the full-cassette awning seals the fabric completely and motorized screens roll into their cassette. Nothing stays exposed to snow load, ice, or nor'easters. The 15-year warranty covers normal residential use.
Can I be a dealer without a showroom?
Yes, most dealers are contractors, not retailers. A working display on your own home or a current job site is the standard starting point, and in this category one live demo on a sunny afternoon beats any showroom.
How does wholesale pricing work?
Approved dealers order from the wholesale catalog at dealer pricing, which isn't published online. You set retail pricing for your New Hampshire market. Manufacturer-direct, no distributors taking a cut.
What support comes with the program?
Full product training up front, construction, measuring, controls, positioning, then ongoing access to our team for specification questions and warranty service. The 15-year factory warranty on every awning and screen is your closing tool; we handle the backing.
Why is New Hampshire attractive for a shade dealer?
Three structural edges. First, no general sales tax, a real, permanent pricing advantage that makes premium products easier to quote and easier for customers to say yes to. Second, the market mix: the Seacoast around Portsmouth brings affluent coastal buyers, the White Mountains bring second homes where absentee owners need shade that protects itself, and the southern tier brings Boston-commuter suburbs with new construction. Third, the season math: New Hampshire’s glorious but short outdoor season makes every reclaimed week valuable, and retractable systems stretch both ends. Add freeze-thaw winters that punish cheap fixed shade, and the engineering story, retract before the storm, seal in a full cassette for winter, sells itself.
How do New Hampshire’s four real seasons shape the product mix?
Winter defines the specification: everything retracts, everything is rated for the cold months, and nothing stays deployed under snow load. That constraint is the pitch, fixed shade fails here, retractable thrives. The selling seasons split three ways: the Seacoast around Portsmouth for coastal money, the Lakes Region around Winnipesaukee for second homes where the deck is the point, and the White Mountain corridor for hospitality and short-term rentals. No sales tax helps the close. Dealers who sell the winter plan in October own the spring install calendar.
What is the builder relationship lane in New Hampshire?
Stronger than in most states, because the second-home market builds constantly. Lake Winnipesaukee and the Seacoast keep custom builders busy, and outdoor living is part of the package buyers expect at those price points. A dealer who becomes the builder’s shade answer, reliable measurements, clean installs, no callbacks, gets specified into projects before the homeowner ever shops. Three or four builder relationships can carry a New Hampshire dealership through the selling season.
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Free estimate • No pressure

Fourteen weeks of summer. Sell every usable hour.

Join the AJ Shades dealer network, American-made screens and awnings, wholesale margins, and a 15-year warranty for New Hampshire's sprint of a season.

Text AJ Shades

(909) 325-3110

Apply NowCall Richard: (949) 378-6642

Se habla español

Built by Family. Designed for Yours.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583
Become a DealerSubmit an inquiryText AJ Shades(909) 325-3110