Dealer Network · North Dakota
The AJ Shades Dealer Opportunity in North Dakota
North Dakota summers are intense, windy, and wide open, and Fargo keeps growing. Sell American-made motorized screens and retractable awnings in a market with almost zero premium competition.
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Prefer text? Text AJ Shades at (909) 325-3110
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North Dakota's summer is a study in contrasts: long daylight hours, serious heat when it arrives, and prairie wind that never really stops. Fargo's westward growth keeps adding subdivisions full of new homes with bare back patios, and Bismarck, Grand Forks, and Minot are doing the same at their own pace. Homeowners here build big decks and patios because the summer evenings, when the wind drops and the light goes golden, are genuinely spectacular. Retractable awnings give them command over the harsh midday sun. Motorized power screens, which handle wind far better than any awning, give them the evening: bug-free, glare-free, and usable.
AJ Shades is a veteran-owned American manufacturer headquartered in Southern California, building a nationwide network of independent dealers for our Quality Improvement Products line, motorized power screens, open-roll retractable awnings, and full-cassette awnings. Plain terms on the model: AJ Shades' own installation crews serve only Southern California (San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties). As a North Dakota dealer, you sell and install our products in your own market. We supply wholesale, train you on the line, and back every awning and screen with our 15-year factory warranty.
This is a wide-open-market play. Premium shade is essentially unrepresented across the state, which means the first credible dealer in Fargo or Bismarck doesn't compete on price, they compete on being the only real option. Dealers buy manufacturer-direct at wholesale and keep the retail margin, no distributor layers. New construction volume in the Fargo metro gives a dealer a steady stream of bare patios to work, and the retrofit market in established neighborhoods is just as real.
One thing to understand up front: our own install teams work exclusively in Southern California (San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties). Your dealership covers your market, you sell, you install, you keep the customer relationship. We supply the products wholesale and back them with the factory warranty.
North Dakota's building boom is your pipeline: Fargo's westward expansion keeps pouring foundations, and every new roofline comes with a bare patio underneath it. Dealers who build relationships with two or three production builders get a standing stream of referrals that no advertising budget can buy.
North Dakota dealers, this is your market
Why North Dakota is ready for premium shade
Deck, patio, and concrete contractors
Every slab poured in a Fargo subdivision is a future shade customer waiting for the right product. North Dakota’s short build season means contractors sell hard and fast, a retractable line with a 15-year warranty gives them the premium attachment their estimates have been missing.
Remodelers and home builders
West-facing great rooms with big glass are the northern plains’ heat trap. Zip-track screens on the patio side cut solar load before it hits the glass; awnings handle the deck. In a market with no premium incumbent, two products on one estimate is the whole playbook.
Outdoor living and landscape companies
Landscapers design the outdoor room; the shade product is its functional roof. Bundling American-made retractable into the landscape package raises the ticket, raises satisfaction, and, with zero local premium competition, raises it at full margin.
Fargo-Moorhead is the volume leader by a wide margin, with Bismarck-Mandan, Grand Forks, and Minot as solid secondary markets. Apply and we'll talk territory.
From inquiry to first install
How the dealer program works
Tell us about your business
Introduce your trade and your North Dakota footprint, Fargo-Moorhead, Bismarck-Mandan, Grand Forks, Minot, or the Bakken, through the dealer inquiry form. A real person reviews every application.
Learn the line
Training on the actual systems: measuring, mounting, wiring, and the cold-climate and high-wind practices that make a North Dakota install bulletproof. Your crew leaves ready to quote with confidence.
Stock and sell
Wholesale catalog access and launch pricing let you sell under your own brand from day one, no distributor layer, no waiting on someone else’s inventory story.
Grow with factory backup
Tough measurements, technical questions, warranty service, the factory side stays with AJ Shades. The 15-year warranty on awnings and screens is serviced through us, so your reputation never takes the hit.
Questions before you apply? Text us at (909) 325-3110 any time, or call Richard Gutierrez at (949) 378-6642 (Se habla español) to talk through the program.
If referring installed projects fits your business better than stocking product, look at the contractor program, it pairs naturally with a North Dakota dealership.
Apply to Become a Dealer →Market intelligence
The North Dakota market up close
North Dakota is the closest thing to a greenfield market left in American shade. Fargo, anchored by NDSU and the region’s medical and tech employers, is the volume leader by a wide margin, with new subdivisions pouring patios that will all want shade within five years. Bismarck-Mandan, Grand Forks, and Minot form solid secondary markets, and the Bakken region around Williston brings energy-sector affluence with very little premium retail of any kind.
The competitive vacuum is the opportunity. No national premium shade brand has meaningful dealer presence in the state, which means the first credible dealer does not compete on price, they define the category. Every deck builder, patio contractor, and remodeler in Fargo already has the customer relationship; what they lack is the premium American-made product to attach to it, plus the training and the 15-year warranty on retractable awnings and motorized screens that make the quote unassailable.
Winter is not the objection, it is the pitch. Full-cassette awnings seal fabric and hardware inside a protective housing for the deep-freeze months and deploy for every hard-won summer day; the short season makes each reclaimed week emotionally valuable. Wind-sensor-equipped retraction handles the prairie gusts that shred fixed shade. Browse the dealer product lineup and see how contractors partner with us.
North Dakota dealer FAQ
Questions North Dakota businesses ask us
Can awnings survive North Dakota wind?
What happens in winter?
Is there enough demand to support a dealer?
Do I need a storefront?
How does the wholesale relationship work?
What kind of ongoing support do dealers get?
Free estimate • No pressure
Greenfield state. Category-defining dealer wanted.
Plant the AJ Shades flag in North Dakota, American-made retractable awnings and motorized screens, wholesale margins, real training, and a 15-year factory warranty in a market with no premium competition.
Text AJ Shades
(909) 325-3110
Se habla español
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Owned
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on awnings & screens
five-star reviews
CSLB #951583