AJAJ ShadesVeteran Owned

VETERAN-OWNED · AMERICAN-MADE

Wholesale · Dealer Support

Nobody buys premium shade from a brochure

Fabric swatches in the customer's hand, a working awning they can operate themselves, and the showroom guidance to set it up, the sampling program behind the network's close rates.

Apply to Become a DealerText (909) 325-3110

Prefer text? Text AJ Shades at (909) 325-3110

Our team has earned 605 five-star reviews.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583

There is a moment in every premium shade sale when the customer stops evaluating and starts owning, and it almost never happens while looking at a brochure. It happens when they hold the fabric swatch against their own siding and see it work. It happens when they press the remote and the awning glides out over the patio, quiet and certain. Touch converts. Demonstration converts. Paper informs, but it does not close.

The sampling program is built on that truth. Approved dealers launch with the fabric swatch library, the full range of awning and screen fabrics as hand-holdable samples, plus product literature, quote templates, and concrete guidance on building a working showroom display: a mounted, operational awning the customer can extend, retract, and touch. The swatches are the day-one tool. The display is the ninety-day project. Together they are the reason the network’s close rates look the way they do.

This is also a philosophy about what kind of business you are building. The dealer with swatches and a working display is not competing on price with the internet quote, they are offering an experience the internet cannot ship. The consultation becomes a design session, the demonstration becomes the memory, and the premium price becomes the obvious cost of the obvious quality. Sampling is not a marketing expense. It is the moat.

The kit

What dealers actually get

The fabric swatch library: the day-one closer

The full range of awning and screen fabrics as physical samples, every stripe, solid, and texture worth offering, plus the screen openness range. The swatch consultation is the highest-trust fifteen minutes of the sale: you are at the customer’s home, holding candidates against the actual siding in the actual light, solving the design problem together. Customers who choose from swatches decide confidently and do not revisit the choice for weeks afterward.

The working display: the showroom centerpiece

Guidance on mounting and presenting an operational awning, ideally a full-cassette model with visibility into the screen line, that visitors operate themselves. The demonstration sequence is choreographed in training: extend, adjust the pitch, dim the LEDs, trigger the wind-sensor retract, seal the cassette. Each step answers an unasked question, and by the end the customer has sold themselves. Dealers with working displays call it their highest-converting tool without hesitation.

The paper that earns the visit: photos, quotes, literature

Product photography of real installations, the quote templates, and co-branded literature ship in the launch package. The doctrine we teach: digital tools get the appointment, physical samples close the sale. The photos earn the visit by showing what is possible; the swatches and the display earn the signature by proving it. Neither works as well alone, which is why both ship together.

The playbook

How top dealers run the sampling sale

The best dealers treat the swatch kit as a process, not a prop. The consultation opens with the space, not the product, how the patio is used, when the sun hits, what the customer wishes were different. Then the swatches come out, narrowed to a curated handful rather than the whole book: three stripes and two solids that suit the house, presented as a confident edit rather than an overwhelming catalog. Constraint, it turns out, is a service.

The showroom visit, or the mobile demonstration, follows the same discipline. The customer operates everything themselves: the remote, the favorite position, the LED dimming, the cassette sealing shut. The dealer narrates only what the customer cannot see, the solution-dyed fiber, the sealed electronics, the wind-sensor logic, and lets the mechanism do the persuading. The question at the end is never “do you like it”; it is “which fabric,” because the product already sold itself.

None of this requires a palace. Many of the network’s strongest dealers started with the swatch kit and a mobile approach, consultations at the customer’s home, where the samples meet the real siding and light, and built the working display as volume justified it. The program is designed so you sell professionally from day one. The showroom is a growth investment, and the sampling kit is what funds it.

Wholesale program

Sampling ships with onboarding

The sampling kit is part of the dealer launch package: apply through the dealer inquiry form, have the territory conversation, complete training, and the kit ships alongside your quote templates, product photography, and first supported project. Swatch updates follow the library, the core range is stable, and replacement sets ship when options change, so you never sell from a stale book.

Wholesale works the way the rest of the program does: approved dealers buy from the manufacturer-direct catalog, AJ Shades’ own installation crews serve only Southern California, San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties, and every retractable awning and motorized power screen carries our 15-year warranty on frames, hardware, motors, and fabric systems. The samples are how you sell that story with something the customer can hold.

Keep reading: how ordering works, warranty and service, the product lineup, dealer benefits, the dealer network.

Sampling questions, answered

What sampling materials do new dealers receive?
The starter kit centers on the fabric swatch library, the full range of awning and screen fabrics in hand-holdable samples, plus product literature, the quote templates, and guidance on building a working showroom display. The swatches are the day-one tool; the display is the ninety-day project. Both are part of the onboarding conversation.
Why do swatches matter so much in this sale?
Because fabric is the most visible decision on the job and the hardest to make from a screen. Customers who hold swatches against their siding in their own light choose confidently and rarely second-guess; customers who pick from a photo revisit the decision for weeks. The swatch consultation is also the highest-trust fifteen minutes of the sale, you are solving a design problem together, not pitching.
What does a working showroom display involve?
A mounted, operational awning, ideally one cassette model and visibility into the screen line, that visitors can extend, retract, and touch. The demonstration does what no brochure can: the customer feels the mechanism, hears how quiet the motor is, and watches the cassette seal. Dealers with working displays consistently report it as their highest-converting sales tool.
Do I need a full showroom to be a dealer?
No. Many successful dealers start with the swatch kit and a mobile demonstration approach, the consultation happens at the customer’s home, where the swatches meet the actual siding and light. The working display is a growth investment, not an entry requirement. The program is designed so you can sell professionally from day one and build the showroom as volume justifies it.
How do samples stay current when fabrics change?
The library evolves slowly, the core range is stable year to year, and updates ship as replacement swatch sets when the range changes. You are never selling from a stale book; the current library is the orderable library. Discontinued fabrics are flagged well before they leave the line so no quote goes out on an unavailable option.
Can I get samples for the commercial lane too?
Yes, commercial selling uses the same swatch library plus heavier-spec literature: engineered drawing samples, specification sheets, and the documentation package that committees and plan-checkers expect. The commercial buyer decides on paper as much as on product, so the sampling story there is about the quote package as much as the fabric.
How do I get the sampling kit as a prospective dealer?
Through the dealer inquiry process. Sampling is part of onboarding for approved dealers, apply through the dealer inquiry form, have the territory conversation, and the kit ships as part of your launch package alongside training, quote templates, and your first supported project. Text (909) 325-3110 with questions any time.
Are digital selling tools provided as well?
Yes, product photography of real installations, the quote templates, and co-branded materials ship with the launch package. The rule we teach: digital tools get the appointment, physical samples close the sale. Use the photos to earn the visit; use the swatches and the working display to earn the signature.

Free estimate • No pressure

Sell the shade they can touch.

Apply to the dealer program, the swatch library, display guidance, and launch package ship with onboarding.

Text AJ Shades

(909) 325-3110

Apply to Become a DealerText (909) 325-3110

Built by Family. Designed for Yours.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583
Call RichardSe habla españolText AJ Shades(909) 325-3110