Dealer Network · Washington · Auburn
Become an AJ Shades Dealer in Auburn
Auburn: 87,256 residents (2020 Census), King and Pierce counties, and a South King bi-county crossroads market where the outlet-retail draw, the Muckleshoot district’s growth, and family subdivisions between two job centers keep the market moving.
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Questions about the Auburn seat? Text (909) 325-3110 (TEXT-only) or call Richard Gutierrez, Project Manager, at (949) 378-6642 (Se habla espanol).
Auburn counted 87,256 residents in the 2020 Census, straddling King and Pierce counties at the South King crossroads. The outlet mall draws the region’s shoppers, the Muckleshoot district’s growth keeps adding commercial gravity, and the family subdivisions — Lakeland, Lea Hill, the valley neighborhoods — house the workforce commuting to both Seattle and Tacoma job centers. It is a crossroads market in the literal sense: two counties, two commutes, one dealer seat.
The bi-county position is a territory advantage. Auburn’s dealer works the King County side’s South King demand and the Pierce County side’s northward growth from the same base, with drive times that stay short in both directions. Commuter households buy on practicality: motorized awnings with wind sensors, screens for the kids’ play hours, and the fifteen-year factory warranty on retractable awnings and motorized power screens that outlasts the mortgage — the improvement has to survive the financing, and the warranty says it will.
The family subdivisions deliver the volume. Lakeland and Lea Hill’s young streets hold production decks that shipped without shade, and the new-street circuit — first summer after move-in, neighbor referrals, school-community networks — is the highest-converting prospecting in the territory. The open-roll retractable fits these budgets, the screen lane doubles the ticket, and the dealer who works the circuit books the season on repeatable installs.
The outlet-retail corridor adds the commercial layer. Restaurants, services, and retail serving the region’s shoppers buy commercial awnings as branding and patio-season revenue, on schedule and in replacement cycles the dealer can calendar. The commercial buyer compares fewer quotes than the homeowner, and the corridor’s visibility means one account’s awning advertises to thousands of shoppers a week.
The wholesale lane is empty at the crossroads. Seattle and Tacoma retailers serve Auburn as the middle of a route, local shops sell to homeowners one job at a time, and none of them offers a wholesale program to the contractors already working both counties’ subdivisions. An Auburn dealer brings the Somfy-powered line, American-made product, veteran-owned backing, and the 15-year warranty into a bi-county market with no wholesale competitor.
What you sell
The Auburn dealer product line
American-made motorized shade for the South King crossroads, the outlet-retail corridor, and the family subdivisions.
Motorized Power Screens
Motorized zip-track screens built for crossroads subdivision patios and Lakeland decks — shade, privacy, and insect control for young families. Dealers close the screen lane weekly because the screen is the second sale on nearly every family job.
Power screens for Auburn dealersFull-Cassette Awnings
The full-cassette retractable for the Auburn move-up buyer: buyers between two job centers want the hardware that looks intentional on the upgraded street. Between uses the housing seals everything away, which wins the neighborhoods where the whole street is improving.
Cassette awnings for Auburn dealersOpen-Roll Retractable Awnings
The open-roll retractable fits starter subdivisions on both county sides — accessible pricing with the full warranty. Same Somfy power and fifteen-year warranty at the accessible tier.
Browse the full dealer catalogThe 15-year factory warranty covers every retractable awning and motorized power screen a Auburn dealer sells — American-made, factory-backed by a veteran-owned manufacturer. Coverage varies by product and component. across both counties’ family streets, it gives practical buyers fifteen years of confidence, and recover service for existing frames completes what dealers offer.
Patio covers are not part of the dealer lineup.
Territory opportunity
The Auburn market
The crossroads city: two counties, the outlet corridor, family subdivisions.
Lakeland, Lea Hill, and the family subdivisions. Young streets with production decks: the open-roll volume product, the screen upsell, first-visit closes routed densely. New-street timing is everything.
The valley neighborhoods. Established Auburn streets with long-term owners: the cassette’s clean look and the fifteen-year warranty close buyers upgrading the forever home.
The outlet-retail corridor. Restaurants and retail serving the region’s shoppers: commercial awnings as branding with thousands of weekly impressions. Scheduled buying, replacement cycles.
The Pierce County side. Northward growth from the Tacoma side: new subdivisions, practical buyers, and the same volume playbook. Two counties, one routing plan.
Partner advantages
Five reasons the Auburn seat pays
87,256 residents across King and Pierce counties: crossroads demand, open lane.
1. Two counties, one seat. The King-Pierce straddle doubles the addressable territory without doubling the drive. Crossroads positioning is the dealer’s structural edge.
2. Two job centers feed demand. Seattle and Tacoma commutes both land in Auburn. Dual employment gravity keeps the housing market turning through single-city slowdowns.
3. Outlet-corridor visibility. Commercial accounts on the retail corridor advertise to thousands of shoppers weekly. The dealer’s best billboard is a customer’s awning.
4. Family streets repeat the playbook. Young subdivisions mean repeatable installs and neighbor referrals. The Auburn playbook compounds street by street on both county sides.
5. No wholesale program at the crossroads. Seattle and Tacoma retailers treat Auburn as route middle. None offers wholesale to local contractors — the dealer owns the channel.
Own a trade business in the Auburn area? The contractor program is built for crews, and many Washington dealers hold both seats. See every dealer benefit before applying.
Apply to Become a DealerDealer FAQ
Auburn territory FAQ
Does the dealer territory cover both counties?
Do retractable awnings work for commuter-family schedules?
Will my HOA approve an awning?
Is the AJ Shades dealer program a franchise?
Do dealers need to carry inventory?
What products do AJ Shades dealers sell?
Other Washington dealer seats
Free estimate • No pressure
The Auburn dealer seat is open.
A veteran-owned American factory’s wholesale line — retractable awnings and motorized power screens, training, samples, and the 15-year factory warranty on awnings and screens — now recruiting in Auburn.
Text AJ Shades
(909) 325-3110
Built by Family. Designed for Yours.
Owned
Made
on awnings & screens
five-star reviews
CSLB #951583