AJAJ ShadesVeteran Owned

VETERAN-OWNED · AMERICAN-MADE

Dealer Program

Sell American-made shade. Keep the margin.

True dealer pricing on retractable awnings and motorized power screens — reserved for approved partners, backed by factory training and a 15-year warranty.

Apply to Become a DealerText (909) 325-3110

Prefer text? Text AJ Shades at (909) 325-3110

Our team has earned 605 five-star reviews.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583

Two ways in — pick yours

New to the program

Start with the inquiry

Tell us about your business and where you work. We read every inquiry personally, talk territory honestly, train your crew, and launch you with samples, displays, and your first supported project.

Apply NowWhat to Expect

Not ready to apply yet? Join the dealer interest list for program updates and territory openings in your market.

Approved vendors

Log in to order

Already an approved partner? Sign in to the gated ordering portal for your confidential vendor pricing, the live configurator, your orders dashboard, deliveries, and invoices. Access is credential-gated and never public.

Vendor LoginDealer Portal

The program, in four pages

The product lineup

Two product families, zero filler: motorized power screens and retractable awnings, plus the automation that completes them.

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Margin, story & warranty

Manufacturer-direct economics, an American-made story buyers already want, and a 15-year warranty close.

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How it works

Apply, talk territory, train your crew, and launch — from first inquiry to your first signed project in weeks.

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Wholesale terms

How the program is structured, how ordering works, and what we ask of our partners — in plain English.

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Sales enablement: what we teach our dealers

The program is not just product and pricing. Dealers get the operating playbooks we run in our own Southern California installation business — tested weekly, handed over as working systems.

Financing playbook

Sell the monthly payment, not the project price — the conversation that lifts close rates without touching your margin.

Read the playbook

Commercial lane

Restaurants, hotels, and clubs buy shade by the revenue it protects — the highest-ticket territory in the program.

Read the playbook

Installer training & certification

Measuring, specification, installation, and service — a factory certification that tells customers who they're dealing with.

Read the playbook

Marketing & co-op

Proven creative, co-op playbooks, real-install photography, and a review engine built for the shade business.

Read the playbook

Lead handling playbook

Answer in minutes, follow up with discipline, keep the CRM honest — the operations that turn inquiries into booked visits.

Read the playbook

Dealer FAQs

Who qualifies, how territory works, what training covers, and what the partnership actually asks of you.

Read the playbook

The close your team can lean on

Retractable awnings and motorized power screens carry a 15-year warranty covering frames, hardware, motors, and fabric systems — factory-backed through AJ Shades, not a paper promise from a distant importer. In a category where five years is common, fifteen changes the conversation and your close rate.

American-made. Veteran-owned. Warranty processing with priority parts, answered by people who have installed the product themselves. Text (909) 325-3110 anytime — or call Richard Gutierrez at (949) 378-6642, Se habla español.

Dealer questions, answered

Who can become an AJ Shades dealer?
Remodelers, deck builders, pool contractors, general contractors, and outdoor-living retailers — any established business whose customers ask about shade and whose crew can measure, mount, and wire. What matters is the customer relationship you already own: a real business, a real service area, and pride in finished work.
What products can I sell as a dealer?
Motorized power screens and retractable awnings — in open-roll and full-cassette configurations — plus the automation that completes them: wind sensors, LED lighting, smart-home controls, and the fabric library. Every product carries our 15-year warranty on frames, hardware, motors, and fabric systems. Patio covers are not part of the dealer lineup; the program stays focused on the retractable line.
Is there a franchise fee or inventory requirement?
No franchise fee, and no inventory warehouse required. Dealers launch with samples, fabric swatches, and showroom display material, then order per project — every unit is custom-built to your measurements. The investment is your crew's training time and a working display, the highest-converting sales tool in the program.
How do approved dealers place orders?
Measure the job to our standards, configure the specification, and our team reviews it — closely on early orders, faster as your history grows. Then we custom-build, quality-check, and ship to your shop or the job site. Approved vendors log in through the gated ordering portal; pricing stays confidential to partners.
What does the 15-year warranty cover?
Retractable awnings and motorized power screens: frames, hardware, motors, and fabric systems under normal residential and commercial use. Claims are processed through the dealer team with priority parts access, so a service issue becomes a same-week fix instead of a season-long embarrassment.
How do I apply?
Start with the dealer inquiry form — tell us about your business, your trade, and your service area. We review every inquiry personally, talk territory with qualified applicants, and move fast for the right partners. Most dealers go from first inquiry to trained and selling within weeks.

Free estimate • No pressure

Your market's shade is waiting.

Apply to the dealer program and tell us where you work — we'll talk territory, training, and your first project.

Text AJ Shades

(909) 325-3110

Apply NowText the Dealer Team

Built by Family. Designed for Yours.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583
Become a DealerSubmit an inquiryText AJ Shades(909) 325-3110