AJAJ ShadesVeteran Owned

VETERAN-OWNED · AMERICAN-MADE

Dealer Network · Vermont · Burlington

Become an AJ Shades Dealer in Burlington

Burlington: Vermont's 44,432-resident Queen City on Lake Champlain, Church Street Marketplace retail, UVM rental demand, and waterfront condos with a short, high-value patio season.

Prefer text? Text AJ Shades at (909) 325-3110

Our team has earned 605 five-star reviews.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed Since 2010
CSLB #951583

Talk with the dealer team first: text (909) 325-3110 (TEXT-only) or call Richard Gutierrez, Project Manager, at (949) 378-6642 (Se habla espanol).

Burlington is Vermont’s largest city at 44,432 residents, and it behaves like a market twice its size. The Queen City packs a pedestrian retail core in the Church Street Marketplace, a major university population at the University of Vermont, and Lake Champlain waterfront condos into one compact territory. The Old North End holds dense historic housing on tight lots, while the hill section climbs toward UVM with student rentals and owner-occupied colonials side by side. For a shade dealer, that compression means a full book of business inside a fifteen-minute drive: storefronts, student housing, lakefront condos, and historic homes, all buying from the same two product lines.

The rental market is the quiet volume engine. UVM keeps thousands of students cycling through Burlington rentals, and landlords compete on curb appeal and outdoor amenities. A dealer who sells to property managers and multi-unit owners wins repeat orders: one landlord with a dozen units near campus can out-order a month of single-family walkthroughs. Retractable awnings give rentals a premium patio story without permanent structure, and motorized screens turn buggy porches into rentable outdoor rooms. Pitch the landlord on tenant retention and the math closes itself.

Church Street and the downtown commercial streets are the storefront lane. The Marketplace’s restaurants and retailers live on their outdoor presence from May through October, and the surrounding blocks hold cafes and bars with sidewalk seating that needs wind protection off the lake. Motorized power screens give a dealer the enclosure play for those patios: bug control, wind breaks, and evening privacy at a button press. Commercial buyers compare fewer quotes and reorder across locations, so one restaurant group can anchor a dealer’s year.

The lake writes the weather story. Lake-effect snow buries Burlington winters, and the lakefront condos catch wind straight off Lake Champlain all summer. Retractable awnings that crank by hand lose here: buyers want Somfy-powered motorization with a wind sensor that retracts the fabric before a squall, and full-cassette housings that seal everything away from November through April. The short, intense patio season makes every usable weekend valuable, which is exactly why Burlington buyers pay for the premium line instead of gambling on bargain shade.

The recruitment gap is wide open. Otter Creek Awnings in Williston has spent 45-plus years becoming Vermont’s best-known retail awning name, Sun Shield Products works Shelburne on fabric and aluminum awnings with seasonal put-up and take-down service, and nobody in the market runs a dealer-recruitment program. Every established player sells retail. An independent Burlington dealer takes the wholesale seat: American-made retractables and power screens at dealer pricing, the 15-year factory warranty on the awning and screen lines, and the veteran-owned story the legacy shops cannot match.

The product line

What Burlington dealers sell

Queen City retractables and screens, built for lake winters.

Motorized Power Screens

Zip-track screens for porches, patios, and Church Street storefront fronts: shade, privacy, and bug control at a button press. In Burlington the screen lane covers lakefront condo balconies, UVM-area rental porches, and restaurant patios that need wind breaks off the lake.

Power screens for Burlington dealers

Full-Cassette Awnings

Full-cassette retractable awnings for the lakefront buyer. The sealed housing keeps lake-effect grit, gull traffic, and Champlain wind off the fabric and arms between uses, and the fifteen-year factory warranty ends the comparison conversation on waterfront condos.

Cassette awnings for Burlington dealers

Open-Roll Retractable Awnings

Open-roll retractable awnings for the Old North End and the rental blocks: Somfy-powered shade, wind-sensor protection, and the same fifteen-year factory warranty. The entry point that still outlasts every bargain awning a landlord has tried before.

Browse the full dealer catalog

Burlington dealers back every retractable awning and motorized screen with the 15-year factory-serviced warranty — American-made, factory-supported, and documented in writing. Coverage varies by product and component. It is the assurance that settles the warranty debate from the Old North End to the lakefront.

Patio covers are not part of the dealer lineup.

Retail shoppers start here: retractable awnings and motorized screens for Queen City patios, balconies, and storefronts.

Territory opportunity

Where a Burlington dealer works

Marketplace storefronts, campus rentals, lakefront condos.

Start on Church Street and the downtown grid. The Marketplace and its side streets hold the restaurants, bars, and retailers that buy commercial shading on a cycle: awnings for facades, screens for patio enclosures, replacements every few seasons. A dealer who walks these blocks with a sample kit and a measuring tape builds the commercial book one storefront at a time, and downtown visibility becomes free advertising.

Work the UVM hill and the rental corridors. Student housing turns over every year, and landlords refresh outdoor space to win the next lease cycle. Retractables and screens are the rare improvement that photographs well, installs fast, and survives tenant turnover. Package pricing for multi-unit owners turns the campus edge into a standing order book.

Cover the waterfront and the condo towers. Lake Champlain condos face the harshest exposure in the territory: reflected sun, lake wind, and winter that punishes anything left outside. Full-cassette awnings and wind-sensor motorization are the consult here, and the fifteen-year warranty is what lets a condo board approve the spend. One tower’s board approval can mean a dozen units. The dealer’s lakefront route runs past Waterfront Park and the ECHO Center — the city’s busiest summer landmarks — and every condo board in the district knows those buildings by sight.

Recruit outward to the ski corridors. Burlington dealers naturally pull Stowe and Mad River spillover: second-home owners who shop the city and contractors working the resort towns. A Burlington seat with a wholesale line becomes the supply point for the resort-corridor trades, and the Chittenden County dealer overview maps how the territory connects: the county page covers the wider lakefront while the city seat owns the metro core.

Why partner with AJ Shades

The Burlington dealer edge

A compressed metro, a rental engine, and zero dealer competition.

1. Four buyer types in one small territory. Storefronts, student rentals, lakefront condos, and historic homes all sit within minutes of each other. A Burlington dealer works residential, commercial, and landlord lanes without ever leaving the city, and each lane feeds referrals into the others.

2. The landlord lane compounds. Campus-area property owners buy in multiples and rebuy every turnover cycle. A dealer who learns the rental math — curb appeal that leases faster — turns one relationship into a standing revenue line that single-family dealers never get.

3. Lake weather is your closer. Every Burlington buyer has watched wind and lake-effect snow punish cheap shade. The wind sensor’s auto-retract and the sealed cassette turn the lake’s temperament into the demonstration that ends the sale.

4. Build-to-order wholesale, no inventory. You sell from the catalog and the sample set, take a deposit, and order to the job. Your capital stays in your crew and your marketing — never on a warehouse shelf. The wholesale program explains the economics.

5. You install; the West Coast is ours. AJ Shades’ own installation crews cover Southern California only. Burlington jobs are yours to schedule and profit from, backed by our measuring guidance, installation training, and technical support. See the full dealer benefits.

Already running a crew around Burlington? The contractor program serves remodelers, deck builders, and exterior trades — and many Vermont dealers hold both seats at once.

Apply to Become a Dealer

The selling year

The Burlington seasonal playbook

Lake-effect winters, a short intense patio season, and a campus that turns over.

Spring in Burlington arrives as a sprint. May brings lakefront condo owners back to their balconies and Old North End porches out of hibernation, and smart dealers run an opening-week blitz: measure in April, install before Memorial Day, and let the first sunny weekend do the demonstrating. UVM graduation fills the town with parents who notice every patio — a well-shaded rental porch becomes a leasing advantage the following fall.

Summer is short and fiercely valuable. Church Street patios run at full tilt, lake gusts make the wind-sensor demonstration visceral, and landlords refresh outdoor space between student leases. This is the season of the fast close: buyers feel the sun, see the motorized retract in action, and sign. Dealers who keep install crews ready through August capture the urgency premium.

Fall belongs to the winterize campaign. Foliage weekends and UVM parents’ weekends put buyers in a spending mood, and the November retract message lands with lake-effect credibility: book the seasonal close-up now, before the first storm. Restaurant patios add screen enclosures to stretch the season, and condo boards approve winter-storable shade they watched survive the summer.

Winter is the Burlington dealer’s planning season. Estimates, HOA submittal packets for condo boards, commercial bids for spring refreshes, and showroom-style consultations when the lake is frozen and the patios are buried. The dealers who sell hardest in January own May — because every spring install was a winter conversation.

Burlington dealer FAQ

Questions Burlington businesses ask us

Do retractable awnings survive a Burlington winter?
They survive by not facing it. The routine is extend in May, retract in November: the fabric rolls into the sealed cassette before the first lake-effect storm and the arms never carry a snow load. Dealers teach that one-minute seasonal habit on every install, and Burlington buyers — who winterize everything they own — adopt it instantly. It is the honest pitch that outsells every fixed canopy in the territory.
Can I sell to Church Street storefronts as a new dealer?
Yes, and they are some of the best buyers in the city. Marketplace restaurants and retailers refresh outdoor shading on a cycle, compare fewer bids than homeowners, and reorder across locations. Your dealer training covers commercial measuring, facade-mount specs, and the wind-break screen play for sidewalk patios, so you walk in with answers instead of guesses.
How do I handle condo board approvals on the waterfront?
With paperwork, not promises. Dealers get measured drawings, cassette-color options, and photo mockups for architectural review packets — the same kit that closes HOA approvals in new subdivisions. Boards approve what they can see, and a sealed cassette that disappears in winter is an easy yes for lakefront buildings.
What sells best to UVM-area landlords?
Motorized screens first, retractables second. Screens turn buggy rental porches into rentable outdoor rooms at a button press, and awnings photograph beautifully for listings. Landlords buy the tenant-retention math: outdoor space that leases faster. Pitch multi-unit packages and one owner becomes a standing order.
Is this an awning franchise?
No — this is a wholesale partnership, not a franchise agreement. There are no royalties, no required advertising spend, and no rent on your territory. You purchase American-made retractable awnings and motorized power screens at dealer cost and sell them under your own Burlington company name, keeping the full margin. Our growth comes from your sales, not from fees.
What products do AJ Shades dealers sell?
Dealers carry two collections: retractable awnings — full-cassette and open-roll configurations — and motorized power screens for patios, porches, storefronts, and enclosures. Each line runs on Somfy power and is backed by the 15-year factory warranty. Patio covers are not part of the dealer lineup — the dealer catalog is retractables and screens.

More Vermont dealer territories

Free estimate • No pressure

Burlington’s dealer seat is open.

Burlington wholesale: American-made retractable awnings and motorized power screens from a veteran-owned factory — with dealer training and the 15-year factory warranty on the awning and screen lines.

Text AJ Shades

(909) 325-3110

Built by Family. Designed for Yours.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed Since 2010
CSLB #951583
Become a DealerSubmit an inquiryText AJ Shades(909) 325-3110