Awning Dealers Wanted: Val Verde County

Val Verde County is West Texas border country: 3,144 square miles of rolling hills, brushland, and river valleys, home to about 47,564 people, with Del Rio as the civic and commercial hub on the Rio Grande. The county was organized in 1885, and Del Rio’s story runs back further, to a farming settlement on San Felipe Creek first named San Felipe before the railroad made it Del Rio. This is a county of springs, reservoirs, and service, and of sun that means business.

Amistad Reservoir is the giant on the map, the National Park Service’s “oasis in the desert,” a National Recreation Area with boat launches at Amistad Marina, Diablo East, and Miera Bay, plus the Diablo East Nature Trail in the transition-zone ecology where Texas and desert species meet. San Felipe Springs, one of the largest springs in Texas, is Del Rio’s historic water source, with waterfalls and hidden coves that define life in town. The Devils, Pecos, and Rio Grande rivers all feed Amistad at the county’s southern tip.

The heritage stops are pure Texas legend. In Langtry, the Judge Roy Bean Visitor Center preserves the original Jersey Lily saloon and courthouse, where the self-styled “Law West of the Pecos” held court. The Whitehead Memorial Museum downtown tells the county’s deeper story. The 450-seat Paul Poag Theatre, renovated in 2023, anchors the performing arts. The Casa de la Cultura hosts the Cinco de Mayo Pachanga in the Patio and Calaveras Y Calacas on Dia de los Muertos. South Del Rio is the most historic part of town, Spanish Mission-style homes with stucco walls and arched entryways.

Laughlin Air Force Base anchors the economy, bringing service families into Del Rio on a steady rotation. The housing stock runs from historic south-side neighborhoods to north-side growth corridors like the Lake View and Val Verde Park areas, plus outlying ranchland toward Comstock, Juno, Pandale, Carta Valley, and Loma Alta. Triple-digit summers are bookended by spring and fall thunderstorms, and the heat stays high nearly year-round, which makes outdoor shade less a want than a necessity.

One boundary defines the opportunity: our factory’s in-house installation covers Southern California only, San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties. In Val Verde County, the dealer sells and installs locally, with our training, measuring guidance, and technical support behind every job. The install revenue and the customer relationship stay in the county.