Dealer Network · Indiana · Highland
Become an AJ Shades Dealer in Highland
Highland: established Ridge Road living in Lake County -- Wicker Memorial Park, postwar ranches, and a deep patio and deck culture.
Prefer text? Text AJ Shades at (909) 325-3110
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Owned
Made
on awnings & screens
five-star reviews
CSLB #951583
Ready to talk territories? Text (909) 325-3110 (TEXT-only) or call Richard Gutierrez, Project Manager, at (949) 378-6642 (Se habla espanol).
Highland does not chase novelty; it perfects the familiar. About 23,984 residents live along Ridge Road and Cline Avenue in a town of postwar ranches, split-levels and careful two-story homes, where lawns stay edged and decks stay busy from May through September. Wicker Memorial Park, with its golf course, splash pad and summer concerts, functions as the community living room. For a dealer, Highland offers the most reliable shade economics in Lake County: settled owners, aging outdoor fabric everywhere, and a replacement cycle that never really pauses.
Walk any block off Kennedy Avenue and count the evidence. Faded fixed awnings from another era, pergolas that shade nothing at noon, and west-facing patios where the grill gets used after sunset because the afternoon is uninhabitable. Mature trees help the front of the house and abandon the back. Motorized screens answer the mosquito pressure drifting from the Little Calumet River lowlands, while retractable awnings return the deck to the family. This is upgrade demand, visible from the sidewalk.
Yet no local specialist owns that demand. Highland searches surface Indianapolis retail operations, a commercially tilted canvas shop, and aggregator lists with no Lake County address at all. There is no wholesale conduit training a Highland contractor and protecting their ground. The town loyalty that makes residents hire the plumber from down the street has never been offered a hometown shade name to be loyal to.
The pitch that works here is neighborly and exact. A free in-home estimate, measurements explained on the patio, and financing stated plainly at rates as low as 0% for 24 months for qualified buyers, with no figures in print. Emphasize American-made hardware from a veteran-owned factory, then the weather truth: retract before snow and severe storms, and trust wind sensors in thunderstorm gusts. Highland homeowners have heard decades of pitches; precision is what persuades them.
Dealer catalog
What Highland dealers sell
Tuned for ranch patios, raised decks, and river-lowland evenings.
Motorized Power Screens
Side-track screens turn a Kennedy Avenue deck into a bug-free evening room, blocking Little Calumet mosquitoes while breezes pass and the Wicker Park concert crowd drifts home.
Power screens for dealersFull-Cassette Retractable Awnings
A sealed cassette flatters brick ranch elevations and shields cloth and arms from freeze-thaw grit all winter, a durability argument long-tenured Highland owners immediately grasp.
Cassette awnings: dealer detailsOpen-Roll Retractable Awnings
The open-roll version replaces tired fixed frames on split-level patios across town: Somfy-powered, sensor-guarded in gusts, and repeatable across Highland remarkably consistent floor plans.
Browse the dealer catalogHighland dealers concentrate on lateral-arm awnings in enclosed and exposed-roller forms, powered screens in side tracks, and replacement fabrics for sound frames. Each retractable awning and motorized power screen is backed by the 15-year factory warranty. Patio covers are not part of the dealer lineup.
Where the work is
Wicker Park blocks, Ridge Road ranches, Cline Avenue decks
Established streets with a permanent upgrade appetite.
The Wicker Memorial Park orbit carries the showcase work. Homes near the golf course and pavilion entertain outdoors constantly, and their owners compare notes at concerts and league nights. One crisp installation there generates conversations no marketing budget can schedule.
Ridge Road ranches supply the dependable middle. Single-story living, deep patios and owners aging in place who want shade at the touch of a remote, not a ladder. Motorized operation is not a luxury here; it is the feature that keeps the patio in their daily routine.
Cline Avenue and the southern subdivisions add younger families in two-story homes with tall, sun-blasted rear walls. Their decks came with the house and no shade plan whatsoever. Crews standardize quickly on these repeat elevations, and each finished street lowers the next sale effort.
Replacement work threads through all of it. Highland installed fixed fabric for fifty years, and that fabric is failing on schedule. A dealer offering modern retractable systems and honest fabric replacement inherits a renewal book competitors never assembled.
The partnership case
Wholesale supply for a town that hires locally
Trade economics matched to Highland loyalty.
1. Loyalty, finally with a local name. Highland hires Highland when given the chance. Wholesale supply lets a hometown firm compete with metropolitan storefronts: product ships nationwide on a product-only basis, credentialed local contractors install, and AJ Shades crews install only in Southern California, San Diego, Los Angeles, Orange, Riverside and San Bernardino counties, so the craftsmanship reputation stays yours alone.
2. Replacement demand renews itself. Aging fixed awnings, worn fabrics and sun-surrendered decks regenerate the prospect list every season without a single new subdivision. A trained dealer harvests a cycle, not a moment.
3. Documents older buyers trust. The 15-year warranty behind every retractable awning and motorized power screen gives methodical homeowners paperwork worth filing. Pair it with snow-and-storm candor and your consultation outlasts flashier rivals.
4. Motorization sells independence. Remote and sensor operation keeps patios usable for residents who no longer climb or crank. Dealers who frame the benefit that way unlock Highland most loyal, least price-sensitive segment.
5. No warehouse, no dead weight. Build-to-order production keeps cash in crews, insurance and a sharp demonstration setup. In a town that reads presentation as character, lean looks established.
End a summer evening at Wicker Park as the band finishes and hundreds of neighbors walk home past the decks you could be shading. Highland already believes in its patios; it simply lacks a specialist worthy of them. Claim the seat, and that belief becomes your order book.
Already working the Highland building trades? The contractor programpairs naturally with the Highland dealer seat.
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Questions Highland businesses ask us
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Is the AJ Shades dealer program a franchise in Highland?
What products can a Highland dealer sell?
Do Highland dealers need to carry inventory?
What happens to a retractable awning in a Highland storm season?
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Free estimate • No pressure
Highland hires local. Be the local.
Highland operators receive domestically built retractable awnings and motorized power screens at trade cost, backed by a veteran-owned factory, hands-on coaching and a 15-year warranty covering the retractable awning and motorized power screen line.
Text AJ Shades
(909) 325-3110
Built by Family. Designed for Yours.
Owned
Made
on awnings & screens
five-star reviews
CSLB #951583