Dealer Network · Idaho · Shoshone County
Become an AJ Shades Dealer in Shoshone County
Shoshone County: the Silver Valley's mining heritage on I-90, where historic Wallace and resort Kellogg make an unlikely shade market.
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Wallace is the town the interstate bends around -- literally, I-90 detours to spare the historic downtown -- and that stubbornness is Shoshone County's character. The Silver Valley's mining heritage runs deep: company houses turned family homes, a downtown on the National Register, and a community that takes pride in keeping things original. The shade dealer here sells to preservation instinct as much as to comfort.
Kellogg is the resort kicker. Silver Mountain turned the old mining town into a four-season resort, and resort traffic means second homes, vacation rentals, and hospitality properties -- all of them running outdoor spaces that guests judge. A lodge deck with motorized shade books better. The dealer who speaks the resort language opens a commercial-adjacent lane the mining-town market never had.
Lookout Pass and the I-90 corridor keep the county connected. Ski traffic, interstate travelers, and Coeur d'Alene spillover all pass through the Silver Valley, and corridor visibility is free advertising: a sharp demo awning on a Wallace building is seen by every car on the interstate's most scenic stretch. Heritage plus highway is a combination nobody else is working.
The winter story is serious here. Silver Valley winters are long, snowy, and real, so the retract-before-snow routine is the headline of every sale. The dealer who teaches it honestly at install -- no fabric holds a snow load, the cassette seals it, the sensor handles the gusts -- earns the trust that a heritage community rewards with generations of referrals.
And the competitive picture is empty. The Boise-area retail shade shops are a world away, and no wholesale dealer-supply program exists in Idaho. A Shoshone County dealer is not fighting for the territory; the dealer is introducing the category to a valley that has never been properly served.
The product line
What Shoshone County dealers sell
Heritage-town shade with a resort-town kicker.
Motorized Power Screens
Zip-track screens for Silver Valley porches and resort decks: shade, bug control, and privacy with the mountain view intact. For vacation rentals and lodges, the screen is the amenity guests photograph -- and the upsell that doubles the ticket.
Power screens: dealer detailsFull-Cassette Retractable Awnings
Full-cassette retractables for mountain-valley weather: sealed housing through the long snowy winter, Somfy-powered shade for the short bright summer, and the 15-year factory warranty -- built for heritage homes and resort properties alike.
Cassette awnings for dealersOpen-Roll Retractable Awnings
Open-roll retractables for Shoshone County: motorized, wind-sensor-equipped, and backed by the 15-year factory warranty. The value lane for valley families and the smart spec for rental properties.
Browse the dealer catalogShoshone County dealers carry retractable awnings in cassette and open-roll profiles, motorized power screens, and awning recover. Every retractable awning and motorized power screen carries the 15-year factory warranty. Patio covers are not part of the dealer lineup.
Territory opportunity
The heritage valley and the resort
Wallace, Kellogg, and the I-90 corridor.
Start in historic Wallace. The downtown and the heritage neighborhoods hold the preservation-minded buyer: original homes, careful owners, and the 15-year warranty as the proof the product belongs on a historic house.
Work Kellogg and the resort market. Silver Mountain traffic means second homes, vacation rentals, and lodges -- all running outdoor spaces where motorized shade is a booking advantage. The hospitality lane is the premium lane.
Cover the I-90 corridor. Interstate visibility is free media: demo installs and signage along the corridor advertise to ski traffic, travelers, and Coeur d'Alene spillover alike.
Hold the valley neighborhoods. The Silver Valley's residential streets hold working families with practical buying habits. The recover funnel on legacy awnings is steady service work and the trust builder for whole blocks.
Why partner with AJ Shades
Heritage, resort, and an empty field
Why the Silver Valley is an undiscovered dealer territory.
1. Wholesale terms, real margin. In Shoshone County you buy factory-direct at wholesale and keep the spread, selling our products nationwide as product-only wholesale with installation fulfilled by trusted local contractors. AJ Shades' own crews install only in Southern California -- San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties -- never in Idaho. The margin is yours; the factory builds to order.
2. Nobody is here. The Boise retail shops are a world away and no wholesale program exists in Idaho. You are introducing the category to the valley, not fighting for it. First-in is a durable position.
3. The resort is the premium lane. Silver Mountain's second homes and lodges buy motorized shade as a booking advantage. Hospitality tickets at resort prices, in a county with working-class overhead.
4. Heritage buyers buy for keeps. Preservation-minded owners buy once and buy well. The 15-year warranty on retractables and power screens is the written proof the product belongs on a historic home.
5. Your capital stays yours. Build-to-order manufacturing means samples and a catalog, not a warehouse. The dealer's cash works in corridor visibility and crew while we build each system to order.
Already running a crew in the Silver Valley?The contractor programpairs well with it: many Idaho dealers hold both seats.
Start Your ApplicationShoshone County dealer FAQ
Questions Shoshone County businesses ask us
How is the Shoshone County dealership established?
Franchise or wholesale?
What lines does the dealer carry?
Must the dealer warehouse systems?
How do awnings endure a Silver Valley winter?
Do Shoshone County buyers have financing access?
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Shoshone County's dealer seat is open.
Wholesale shade systems for Shoshone County dealers: American-made retractable awnings and motorized power screens, a veteran-owned factory, training, and a 15-year warranty on the awning and screen line.
Text AJ Shades
(909) 325-3110
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Owned
Made
on awnings & screens
five-star reviews
CSLB #951583