Dealer Network · Broward County, Florida
Become an AJ Shades Dealer in Broward County
Fort Lauderdale's waterways, Weston's planned communities, and the beach corridor, where waterfront homes meet hurricane-code reality.
Prefer text? Text AJ Shades at (909) 325-3110
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Broward County calls Fort Lauderdale home, and Fort Lauderdale calls itself the Venice of America, for good reason. Some 165 miles of navigable waterways lace through the county, from the Intracoastal to the canal networks feeding neighborhoods in every direction. Waterfront living here isn’t a luxury niche; it’s the county’s default setting, and every dockside patio bakes in South Florida sun from March through November.
Broward shares a distinction with only one other county in America: full inclusion in the High-Velocity Hurricane Zone, where the Florida Building Code applies its toughest wind-load rules. Broward homeowners are permitting-literate, they’ve been through the insurance renewals, the NOA paperwork, and the storm seasons that wrote the code. When a dealer shows up with a shade product that simply folds away before a storm, the room goes quiet. That’s your opening.
The market splits into three buying personalities. The waterfront tier, Las Olas, Harbor Beach, the Intracoastal stretches of Pompano and Lighthouse Point, spends on dockside patios and resort-grade pool decks. The planned-community tier, Weston, Parkland, Coconut Creek, Coral Springs, is governed by strict HOAs that favor clean, retractable profiles and punish anything permanent-looking. And the growth tier, Pembroke Pines, Miramar, Deerfield Beach, keeps pouring new patios every month.
AJ Shades is a veteran-owned American manufacturer of premium shade products, headquartered in Southern California and expanding a nationwide dealer network. Our Quality Improvement Products line, motorized power screens, open-roll retractable awnings, and full-cassette awnings, is engineered for brutal UV, corrosive salt air on the coastal fringe, and the fast-moving tropical storms that roll off the Atlantic. Corrosion-smart hardware and factory support come standard for waterfront installs.
You operate as a product-only dealer. Buy from the wholesale catalog at dealer pricing, sell under your own brand, no franchise buy-in, no royalty fees, no annual fees, and no inventory to warehouse because AJ Shades builds to order. Dealer training covers the products, the measuring, and the pitch; ongoing technical support and installation coordination through our trusted local contractor network mean no installer payroll. AJ Shades’ own install crews work exclusively in Southern California, San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties, while dealers sell and install nationwide through the wholesale program.
The relationships are already waiting to be claimed. The pool builder finishing waterfront backyards in Lighthouse Point, the lanai contractor enclosing patios in Plantation and Davie, the outdoor-living retailer in Coral Springs whose furniture buyers need shade by June, the dock-and-deck builder whose waterfront clients live outside half the year. Each hears the same question, “what do we do about the sun?” As an AJ Shades dealer, retractable awnings and motorized screens become your answer, with the margin staying in your business.
The product line
What Broward County dealers sell
Corrosion-smart, retractable, HOA-friendly, product-only, no installation required.
Motorized Power Screens
Zip-track screens with Somfy-powered motors for lanais, patios, and dockside living spaces. Waterfront buyers use them for glare off the water, noseeum control at dusk, and turning a baking patio into the room the house was missing , all without blocking the water view they paid for.
Explore motorized screens →Retractable Awnings
Open-roll and full-cassette awnings for pool decks and outdoor kitchens. In Weston and Parkland, the retracted cassette is the whole pitch, shade on demand that vanishes before the HOA’s next drive-through. Storm coming? It folds away by hand, by app, or automatically with a wind sensor.
Explore retractable awnings →Awning Re-covers
refabrication of the sun-beaten awnings hanging over Hollywood’s older beach blocks and the county’s first-generation subdivisions. Every faded awning on the block is a re-cover lead.
Explore cassette awnings →Every retractable awning and motorized power screen is backed by our 15-year warranty, your closing story, serviced through the veteran-owned American factory.
Territory opportunity
Waterways, planned communities, and the beach corridor
Three Broward personalities, one dealer program.
The waterway market is Broward’s premium tier. Homes on the Intracoastal and the canal systems carry the county’s biggest outdoor budgets, dockside patios, summer kitchens, pool decks built for entertaining. These buyers already spend on their waterfront; shade is the missing piece, and they buy the engineering story: corrosion-smart hardware, factory backing, and a product that respects the view it shades.
The planned-community market is the volume tier: Weston, Parkland, Coconut Creek, Coral Springs, master-planned neighborhoods where HOAs run architectural review like a permitting office. Retractable products win here because they disappear; dealers who learn each community’s approval rhythm get first call on every patio project. It’s relationship selling at neighborhood scale.
The beach corridor runs from Fort Lauderdale’s hotel row through Hollywood’s boardwalk to Pompano’s fishing pier: hospitality, dining, and condo towers where shaded outdoor space converts directly to revenue. Restaurants, hotels, and condo boards buy in multiples and replace on schedule, commercial volume that residential dealers rarely touch.
Salt air, noseeums, hundred-degree heat indexes, and a storm season that resets every summer, Broward’s climate writes your sales copy. Apply today and we’ll give you a straight answer on what’s open in your Broward market.
Why partner with AJ Shades
The wholesale edge in Broward County
Built for the county's water, wind, and HOAs.
1. Wholesale economics. No franchise buy-in, no royalties, no annual fees. You purchase American-made product at dealer pricing and sell it under your own name at your own margins. No committee approves your territory plan; no brand manual rewrites your business.
2. The veteran-owned American story. In a county with Naval and Coast Guard roots running through Port Everglades, “veteran-owned and American-made” is more than copy, it’s a credential. Waterfront buyers choosing between a commodity import and a factory-backed American product rarely pick the import.
3. The 15-year warranty as your closer. Every retractable awning and motorized power screen carries our 15-year warranty, serviced through the factory. For HOA boards and waterfront buyers spending serious money, that factory backing answers the only question that matters: who stands behind this in year ten?
4. No warehouse, no payroll. AJ Shades builds to order, nothing sits in your shop. Dealer training, measuring guidance, technical support, and installation coordination through our trusted local contractor network turn pool builders, lanai contractors, and outdoor retailers into dealers without a single installer on staff.
5. A catalog, not a single product. Awnings, motorized screens and re-covers from one wholesale partner. The Lighthouse Point job that starts with a dockside screen can grow into the pool-deck awning, and the dealer who starts with planned communities can grow into the hospitality trade.
Rather refer homeowners for fully installed projects? The contractor program handles that, and plenty of Florida dealers run both programs side by side.
Apply to Become a Dealer →Broward County dealer FAQ
Questions Broward businesses ask us
How do I become an AJ Shades dealer in Broward County?
How do Broward dealers sell shade to waterfront homeowners?
What products work best for Broward County dealers?
How do Broward's strict HOAs affect shade sales?
What kind of support comes with a Broward territory?
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Broward's waterways are lined with unshaded patios. Change that.
American-made retractable awnings and motorized screens at wholesale, veteran-owned factory, dealer training, installation coordination, and a 15-year warranty behind every sale.
Text AJ Shades
(909) 325-3110
Built by Family. Designed for Yours.
Owned
Made
on awnings & screens
five-star reviews
CSLB #951583