Dealer Network · Colorado · San Juan County
Become an AJ Shades Dealer in San Juan County
San Juan County: 813 people in a high-altitude mining county, the historic narrow-gauge railroad town of Silverton, and second homes under extreme mountain UV.
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Prefer to talk it through? Text (909) 325-3110 (TEXT-only) or call Richard Gutierrez, Project Manager, at (949) 378-6642 (Se habla espanol)
County profile
The railroad-town market
Historic Silverton, short summers, tourism-driven cabins.
San Juan County is among the smallest counties in Colorado, about 813 residents, and Silverton, the county seat and the only incorporated town, is a National Historic Landmark district that lives on its mining past. The Durango and Silverton narrow-gauge railroad delivers trainloads of visitors all summer into a town of Victorian storefronts and mountain cabins, which means the dealer’s real market is not the headcount but the visitor flow and the second homes tucked into the high valleys.
Tourism is the economic engine and the dealer’s billboard. Silverton’s restaurants, shops, and lodges compete for the railroad crowds, and outdoor seating is the difference between a full house and a missed summer. Commercial awning installs on Greene Street are the dealer’s showroom: every train arrival walks past the product working, and the business owner gets shade engineered for the altitude.
Second homes are the residential lane. Cabins around Silverton belong to owners who arrive for the short summer and want every possible day outside. A retractable awning stretches the deck season; motorized screens close out the evening cold while keeping the view. The consultative sale is the same as in every high county, more usable days per summer, and the fifteen-year warranty makes the purchase feel permanent across the years the owner returns.
Extreme UV is the technical truth of the pitch. Silverton sits above 9,300 feet, where the sun is at its most punishing in the state and unprotected fabrics, decks, and furnishings degrade visibly in a single season. The full cassette, which seals the system between uses, and the wind sensor, which retracts before the afternoon thunderstorm, are not luxury features here; they are the difference between shade that lasts and shade that doesn’t.
The territory is clean and dramatic. Nobody sells premium shade in San Juan County, the mountain passes keep metro competition far away, and the railroad guarantees a summer audience. The partner who claims Silverton gets the historic downtown, the cabins, and the visitor flow, a tiny county with a built-in marketing engine and zero competitors.
The product line
What San Juan County dealers sell
Mountain shade for the railroad town.
Full-Cassette Awnings
The alpine profile: full-cassette retractables that seal fabric and arms inside the housing through San Juan County’s long winter, then open for the short, intense summer. At over 9,300 feet, the sealed housing is what keeps the system alive season after season, with the fifteen-year factory warranty as the proof.
See cassette awningsOpen-Roll Retractable Awnings
Open-roll retractables for the Silverton porch: motorized shade on demand, a wind sensor that retracts before the thunderstorm rolls over the peaks, and the fifteen-year factory warranty. The accessible entry to the premium line for cabin budgets.
Browse the dealer catalogMotorized Power Screens
Motorized zip-track screens for Silverton cabins and lodges: drop the screen against the brutal midday UV, retract it for the mountain evening. For second-home owners, the screen turns the deck into the cabin’s main living space for the whole short summer.
See power screens for dealersThe dealer lineup is retractable awnings, open-roll and full-cassette, motorized power screens, and awning recover. Patio covers are not part of the dealer lineup. Every retractable awning and motorized power screen ships with the 15-year factory-serviced warranty, American-made, the dealer’s closing credential at 9,300 feet. Coverage varies by product and component.
Territory opportunity
Silverton and the high passes
One incorporated town, a county of second homes.
Own Greene Street. Silverton’s historic main street is the commercial heart and the visitor corridor; restaurant and shop awnings here are the dealer’s living showroom, seen by every railroad arrival.
Work the cabin valleys. Second homes cluster in the high valleys around Silverton, and their owners buy the stretched season. Route the cabin roads in early summer when the owners arrive.
Serve the lodges. Silverton’s lodging and hospitality businesses compete on outdoor space and buy at commercial scale; one lodge project can anchor a season.
Use the railroad as marketing. The narrow-gauge trains deliver the summer audience daily. Commercial installs visible from the depot and the main street turn that audience into the dealer’s advertising.
Why partner with AJ Shades
The alpine edge
813 residents, a railroad full of visitors.
1. The railroad is the marketing department. The narrow-gauge railroad delivers thousands of summer visitors into Silverton, and every commercial awning on Greene Street is a product demonstration they walk past. The dealer who lands the downtown gets paid to advertise to an audience no ad budget could buy.
Wholesale terms, real margin. No distributor stack between you and the factory. Dealer pricing on American-made retractables and power screens keeps every margin dollar in the dealer’s business.
Altitude sells the engineering. Above 9,300 feet, cheap shade visibly dies in a season. The sealed cassette and the wind sensor answer damage every buyer has already seen, and the fifteen-year warranty on every retractable awning and motorized power screen turns the demo into the close.
4. Second homes buy permanence. Cabin owners return year after year and buy improvements that will be waiting. The warranty and the sealed housing speak directly to that buyer: buy it once, enjoy it every summer.
5. Your capital stays yours. Build-to-order manufacturing means no warehouse in Silverton. Sell from the catalog and samples; we manufacture to order and ship to the job.
Install in the high San Juans? The contractor program is built for crew-led contractors, and high-country partners often run both programs side by side.
Apply to Become a DealerSan Juan County dealer FAQ
Questions San Juan County businesses ask us
How does the railroad tourism help a dealer?
What do Silverton cabin owners buy?
Does the product really survive above 9,300 feet?
Franchise or wholesale?
Who installs in San Juan County?
Can the dealer sell beyond Silverton?
More Colorado dealer territories
Free estimate • No pressure
San Juan County’s dealer seat is open.
Wholesale shade systems for San Juan County dealers: American-made retractable awnings and motorized power screens, veteran-owned factory, training and support, and a 15-year warranty on every sale.
Text AJ Shades
(909) 325-3110
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Owned
Made
on awnings & screens
five-star reviews
CSLB #951583