Dealer Network · Tennessee · Washington County
Become an AJ Shades Dealer in Washington County
Johnson City’s deep-porch neighborhoods: 133,001 residents, a university housing engine, and heritage-tourism foot traffic.
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Washington County is about 133,001 residents of classic East Tennessee housing: deep porches, generous back decks, and family neighborhoods around Johnson City that were designed for outdoor living long before outdoor living was a category. East Tennessee State University keeps the county’s housing market turning, faculty, staff, and student families create steady turnover and steady porch upgrades, while Jonesborough, the oldest town in Tennessee, anchors a heritage-tourism economy with the foot traffic to match.
The deep-porch stock is the dealer’s structural advantage. These homes already have the architecture, they just lack the control. Motorized power screens turn a porch the family abandons at dusk into a room they use until bedtime: insects out, rain held back, west sun filtered at the touch of a remote. The dealer’s pitch here isn’t ‘add shade’, it’s ‘reclaim the porch you already paid for.’
The Appalachian plateau writes the weather pitch. Summer heat and humidity arrive in waves, and sudden thunderstorm downpours roll through on summer afternoons with almost no warning. Wind-sensor auto-retract is the sentence that ends the storm conversation, ‘it puts itself away before the cell hits’, and it’s built into every motorized unit we wholesale. Storm-season buyers don’t need convincing; they need the product that answers the sky.
Camel Custom Canvas, in business since 1919, owns the heritage positioning in East Tennessee, and that is precisely the gap. Heritage means canvas, manual, and retail; it does not mean motorized, and it does not mean dealer programs. Nobody has recruited a Washington County dealer for American-made motorized retractables and power screens. The county’s remodelers, deck builders, and outdoor-living shops have never been offered a wholesale program to sell under their own name, with factory training behind it.
AJ Shades manufactures in Southern California, where our own crews install; in Washington County, dealers sell American-made retractable awnings and motorized power screens and install them with their own teams or trusted local contractors. Wholesale catalog, dealer portal, measuring and installation training, co-brandable marketing, the territory relationship stays yours from the first measure to the final walkthrough, and the brand on the truck stays yours too.
The product line
What Washington County dealers sell
The porch-reclaiming catalog for East Tennessee’s oldest neighborhoods.
Motorized Power Screens
The hero product for the county’s deep-porch stock: zip-track screens that convert an abandoned evening porch into the family’s favorite room. Insect relief, rain holdback, filtered west sun, all at the touch of a remote. No East Tennessee retail shop leads with screens the way an AJ dealer does.
See power screens for dealersOpen-Roll Retractable Awnings
The volume play for Johnson City’s family neighborhoods: genuine on-demand shade at economics that close with young faculty families and working households. Wind-sensor auto-retract answers the thunderstorm question before it’s asked, and the 15-year factory warranty behind it outlasts every competing pitch.
Browse the dealer catalogFull-Cassette Awnings
Sealed housing for the county’s premium pockets, historic-district restorations, executive neighborhoods, and the buyers who read engineering first. Storm cells and pollen never touch the fabric inside a cassette, the retracted profile stays architectural, and the 15-year warranty ends the hardest interrogation.
See cassette awningsFifteen-year, factory-serviced warranty coverage on every retractable awning and motorized power screen, American-made, and the dealer’s strongest closing sentence in Washington County.
Territory opportunity
Porches, campuses, and heritage streets
Three buyer pools, one dealer territory.
The Johnson City neighborhood belt is the volume engine: family streets of deep-porch homes where the porch is architecture, not amenity. Power screens reclaim them in an afternoon, and every screened porch on a street sells the next three, because the neighbors watched it happen.
The ETSU housing turnover zone keeps the market fresh: faculty families buying into the county, staff households upgrading porches and decks, student-family rentals getting amenity lifts. Turnover buyers arrive with open outdoor decisions, the dealer who markets to the moving crowd gets first claim.
The Jonesborough heritage corridor brings the premium lane: historic-district restorations and heritage-tourism businesses where product has to respect architecture. Full-cassette awnings with clean retracted profiles win historic review conversations, and the motorized operation keeps the street elevation pristine.
The plateau commuter fringe rounds it out: newer subdivisions and rural-rebuild homes where open-roll retractables close fast and the wind-sensor story answers the summer-cell question every buyer asks. Apply today for a straight answer on availability in Washington County.
Why partner with AJ Shades
The porch-market edge
East Tennessee’s oldest housing stock needs its newest product.
1. Wholesale, not franchise. No franchise paperwork, no royalty stream, no annual fees. You get wholesale pricing on American-made retractables and power screens and sell them as your own line across Washington County, the business, the brand, and the margin stay yours.
2. The porch-reclaiming pitch. Washington County’s deep-porch homes were built for outdoor living and then abandoned it to insects and west sun. The dealer who sells ‘your porch, back’, with a motorized screen that drops in seconds, is selling the buyer’s own house back to them. It’s an emotional close the retail canvas shops can’t touch.
3. The storm cell is the closer. Sudden plateau downpours are the first thing every buyer asks about. ‘It retracts itself before the cell hits’, built into every motorized unit we wholesale, ends the durability objection in one sentence, so your crew never has to win an argument the product already won.
4. The 15-year warranty for the interrogators. In Washington County, the warranty is the closer for the research-heavy buyer. Fifteen years, factory-backed, on every retractable awning and motorized power screen, a promise your competitors cannot put in writing.
5. No inventory, no new crew. Skip the warehouse entirely. Every system is manufactured to order, so Washington County dealers carry zero inventory, and the portal, installation training, marketing support, and technical backup supply everything else a new shade line needs.
If your Washington County operation centers on installation, The contractor program fits, it is built for crew-led contractors, and dual-program Tennessee partners are common.
Apply to Become a DealerWashington County dealer FAQ
Questions Washington County businesses ask us
Is the AJ Shades dealer program a franchise?
What territory would I get as an AJ Shades dealer in Washington County, Tennessee?
What training and support do new dealers receive?
What marketing tools does the program include?
Do dealers need to carry inventory?
Who handles installation in Washington County?
More Tennessee dealer territories
Free estimate • No pressure
Reclaim Washington County’s porches. Your brand on the truck.
Dealer pricing on retractable awnings and motorized power screens for Washington County, veteran-owned factory, full training, and a 15-year warranty behind every sale.
Text AJ Shades
(909) 325-3110
Built by Family. Designed for Yours.
Owned
Made
on awnings & screens
five-star reviews
CSLB #951583