Dealer Network · South Carolina · Horry County
Become an AJ Shades Dealer in Horry County
Horry County: 440,795 people and +24.6% growth since 2020, the Grand Strand, Myrtle Beach, and the fastest-growing coastal market in the Carolinas.
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Horry County’s 440,795 residents make it South Carolina’s second-largest county and its fastest-growing coastal market, up 24.6% since 2020. The Grand Strand is a tourism economy layered over a relocation boom: second homes, rental portfolios, and hospitality properties stacked along sixty miles of coastline. For a shade dealer, Horry County is the resort market: buyers who monetize the outdoors and buy shade the way they buy everything else, for return.
Salt air and hurricane exposure are the sales texture. Coastal hardware lives a hard life, corrosive salt spray, tropical moisture, and storm seasons that punish anything fixed and fragile. Retractable awnings answer by rolling away before the storm; marine-grade components and wind sensors answer the everyday corrosion question. The dealer who leads with the storm story closes the coastal buyer in one sentence, they have all watched a fixed structure fail.
The rental and second-home stock is the volume lane. Myrtle Beach, North Myrtle Beach, Surfside Beach, and the inland growth around Conway (+3.73% a year) hold thousands of properties whose owners compete on amenities. Shaded pool decks and screened porches rent for more and review better, the shade system is a revenue line, not a luxury. A dealer who speaks the investor’s language, payback, durability, low maintenance, quotes the portfolio, not the patio.
The commercial patio trade is the multiplier, stated plainly. Outdoor dining, tiki bars, resort pool decks, and golf-club verandas buy multiple systems at once, and the Grand Strand’s hospitality density is among the highest on the East Coast. One restaurant row can out-bill a month of residential quotes. No dominant statewide dealer brand owns this coast; the fragmented local shops rarely chase commercial. That lane is open.
Manufacturing happens at our Southern California factory, the same factory whose crews install locally. In Horry County, you sell the American-made retractable awnings and motorized power screens and handle installation with your own team or local contractors you trust. Wholesale catalog, dealer portal, measuring and installation training, co-brandable marketing, the territory relationship stays yours from the first measure to the final walkthrough, and the brand on the truck stays yours too.
The product line
What Horry County dealers sell
Storm-smart shade for the resort coast.
Motorized Power Screens
Zip-track screens for the porches and pergolas Horry summers demand: homeowners drop the screen at the touch of a remote, sun filtered, insects blocked, the outdoor room reclaimed from the humidity. In the Southeast, the screen is the product the climate sells.
See power screens for dealersFull-Cassette Awnings
The cassette line is the storm-smart answer for Horry: retract the awning and the whole system disappears into a sealed housing, dust, pollen, and hail can’t touch what’s inside. Sell it wherever the sky is the objection.
See cassette awningsOpen-Roll Retractable Awnings
The open-roll awning is Horry’s working-family sale: real motorized shade, wind-sensor protection for the storm season, and a warranty that outlasts the mortgage conversation. Dealers lead with it where speed of close matters.
Browse the dealer catalogThe 15-year factory-serviced warranty covers every retractable awning and motorized power screen in the catalog, American-made, and the dealer’s strongest closing sentence in Horry County. Coverage varies by product and component.
Territory opportunity
The resort coast
Rental portfolios, second homes, hospitality patios.
The rental and second-home portfolios are the volume engine: thousands of Myrtle Beach-area properties whose owners compete on outdoor amenities. Shaded pool decks and screened porches command higher rates and better reviews, the dealer who quotes the portfolio owner sells shade as a revenue line, and the repeat business compounds every season.
The commercial patio trade delivers the premium ticket: restaurants, tiki bars, resort decks, and golf-club verandas along the Grand Strand buy multiple systems per project. Retractables that open for the lunch crowd and close for the storm are the engineered answer to the hospitality brief, and one commercial row can out-bill a month of residential work.
The inland growth corridors bring the residential base: Conway, Carolina Forest, and the subdivisions spreading west of the waterway, full-time households, new construction, and buyers who want the resort feel at home. The storm-rating FAQ and the wind sensor’s automatic retraction close this buyer on the demo alone.
The storm-replacement lane rounds it out: every hurricane season retires a crop of fixed shade structures across the Strand. A dealer who offers the retractable answer, roll away before the storm, sealed cassette between uses, harvests the replacement cycle. Apply today for a straight answer on availability in Horry County.
Why partner with AJ Shades
The resort-coast edge
The Grand Strand: rental portfolios, second homes, the commercial patio trade.
1. Independent by design. Zero franchise fees, zero royalties: American-made retractables and power screens at wholesale, marketed as your own line throughout Horry. The customer is yours, the margin is yours.
Property managers hear it first. Horry County’s rental managers spec amenities across whole portfolios, and most have no premium American-made shade answer. The dealership turns that gap into portfolio quotes: retractables and screens across dozens of properties, your crew installing, your margin on every system.
Coastal buyers buy the storm story. Grand Strand owners have watched fixed structures fail in a storm season. Lead with the wind sensor’s automatic retraction and the sealed cassette, and the engineering closes the sale before the lifestyle pitch starts.
4. The 15-year warranty for the interrogators. The hardest Horry buyer is the one who has read three competitors’ fine print. Answer with fifteen years of factory-serviced warranty on every retractable awning and motorized power screen, the spec that closes analytical shoppers. Coverage varies by product and component.
5. Zero inventory risk. Built-to-order means no shelves to fill and no capital locked in stock. For Horry remodelers, deck builders, and outdoor-living retailers, the portal, training, and support turn motorized shade into a new revenue line without new overhead.
Lead with your install team in Horry County? The contractor program is built for crew-led contractors, and many South Carolina partners combine it with the dealer program.
Apply to Become a DealerHorry County dealer FAQ
Questions Horry County businesses ask us
What territory would I get as an AJ Shades dealer in Horry County, South Carolina?
What marketing tools does the program include?
Who handles installation in Horry County?
Is the AJ Shades dealer program a franchise?
How do I sell to rental-portfolio owners rather than homeowners?
What does the commercial patio sale look like here?
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Free estimate • No pressure
Horry County’s dealer seat is open.
Wholesale shade systems for Horry County dealers, American-made retractable awnings and motorized power screens, veteran-owned factory, training, and a 15-year warranty on every sale.
Text AJ Shades
(909) 325-3110
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Owned
Made
on awnings & screens
five-star reviews
CSLB #951583