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Dealer Network · Florida · Putnam County

Become an AJ Shades Dealer in Putnam County

Palatka, tournament water on the St. Johns, and Lake Crescent’s western glare.

Prefer text? Text AJ Shades at (909) 325-3110

Our team has earned 605 five-star reviews.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583

Putnam County is a working river county on the St. Johns: Palatka, the old river town at its center, sits where the Memorial Bridge carries US-17 across the widest part of the river; Crescent City holds down the Lake Crescent shore to the south; and the fishing towns of Welaka and San Mateo string along the water between them. This is bass-boat Florida, tournament water, fish camps, and river lodges, with a long outdoor season and almost no premium-shade competition.

Palatka anchors the county: a historic riverfront downtown, the steephead ravines of Ravine Gardens State Park blooming azaleas on the north side, and an industrial identity built around the paper mill on the river. Palatka buyers are practical, loyal to local businesses, and out in their yards from March to November, the kind of market where a dealer who shows up and does good work becomes the recommendation on every street.

The St. Johns here is tournament water. Bass tournaments launch from Palatka’s riverfront, fishing lodges in Welaka host anglers from across the Southeast, and the second-home market along the river, East Palatka, San Mateo, the river camps, runs on the outdoor life. Screens for the porches and dock-side patios, retractable awnings for the decks: river buyers purchase time outside, and shade is what makes the afternoon usable.

Crescent City and Lake Crescent bring the lakefront tier: cottages and weekend homes on one of North Florida’s largest lakes, where the western sun off the water is brutal and the porches are the point of the property. Value-conscious buyers, yes, but waterfront buyers everywhere expect the deck to work, and the open-roll line delivers genuine retractable shade at a price that closes fast.

The Blue Crab Festival on Palatka’s riverfront each spring, the riverfront concerts, and the year-round fishing economy keep the town’s commercial strip busy: restaurants, marinas, and lodging along the river buy shade as business equipment. A dealer who works the commercial waterfront as well as the residential streets doubles the county’s market.

The recover trade is the county’s quiet engine: decades of fixed awnings and sun-bleached covers on Palatka’s older streets and the river camps are a standing pipeline of recover jobs, and every recover visit is a conversation about upgrading to retractable next time.

Our factory’s in-house installation covers Southern California only, San Diego, Los Angeles, Orange, Riverside, and San Bernardino counties. In Putnam County, dealers sell the product and coordinate installation locally, with our training, measuring guidance, and technical support behind every job.

The product line

What Putnam County dealers sell

River-country shade that earns its keep, product-only.

Open-Roll Retractable Awnings

The Putnam workhorse: genuine on-demand shade for river-camp decks, Crescent City lake cottages, and Palatka’s mill-town streets, at economics that close fast in a working county. Backed by the same 15-year factory warranty as the premium line.

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Motorized Power Screens

Zip-track, Somfy-powered screens for the lodge porches and dock-side entertaining areas: western glare off the St. Johns tamed, heat cut, and the river’s insect load kept out of the living space, views preserved when the screen retracts.

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Awning Recover & Upgrades

The repeat-business engine: Putnam County’s decades of fixed awnings and sun-bleached covers become new fabric on sound frames, and every recover visit at a river camp or mill-town street is a conversation about upgrading to retractable next time.

Browse the dealer catalog

Every retractable awning and motorized power screen carries our 15-year warranty, factory-serviced coverage that sets a Putnam County dealer apart from every catalog reseller in the region.

Territory opportunity

Palatka, Welaka, and the water between

Bass-boat country, unpitched.

The Palatka river-town market is the volume anchor: the historic downtown, the Memorial Bridge crossing, the mill-town neighborhoods, working North Florida families with yards, porches, and the longest practical outdoor season in the region. Small-town referral density does the marketing: demo on one street, get walked to the next.

The tournament-water corridor brings the lifestyle premium: Welaka’s fishing lodges, the river camps at San Mateo and East Palatka, and the second-home buyers who run their lives around the St. Johns. These buyers spend on the outdoor setup, docks, decks, outdoor kitchens, and retractable shade is the missing piece every one of them understands.

The Crescent City lakefront adds the waterfront tier: Lake Crescent cottages and weekend homes where the western glare off the water is the daily problem. Screens for the porches, retractable awnings for the decks, the lakefront pitch writes itself in a market this sun-exposed.

The recover flywheel compounds across the county: decades of aging fixed awnings on Palatka’s older streets and the river camps are a pipeline of recover jobs, and every recover job plants the retractable-upgrade seed. Dealers who service what’s already installed never start a month at zero. Apply today for a straight answer on availability in Putnam County.

Why partner with AJ Shades

The wholesale edge in Putnam County

Value-led product, local trust, veteran-owned factory.

1. The bass-town advantage. Putnam County’s identity is tournament water and river camps, buyers who already spend on boats, docks, and outdoor setups. A dealer speaking the outdoor language, with American-made product and a real factory warranty, becomes the default name at the ramp and the lodge.

2. Wholesale, not franchise. No buy-in, no royalties, no annual fees. Sell under your own brand at dealer pricing, from a Welaka lodge screen to a Crescent City retractable, and keep the margin.

3. The fishing-economy pipeline. Lodges, marinas, and river camps buy shade as guest equipment: shaded docks and patios book better. Commercial-river buyers purchase on durability and warranty, and nobody is pitching them premium retractable product.

4. The second-home stretch. River camps at San Mateo and East Palatka, lake cottages at Crescent City, the county’s weekend properties get used hard from spring through fall. Buyers who maintain a second outdoor setup pay for products that survive it, and retractable systems with wind sensors answer directly.

5. No inventory, no warehouse. Build-to-order means no stock sitting in a Palatka storage yard. Training, measuring guidance, and technical support let remodelers, dock builders, and marine suppliers become dealers without new headcount.

Prefer to talk first? Text (909) 325-3110, or call Richard Gutierrez at (949) 378-6642 (Se habla español). Running an install crew in North Florida? The contractor program fits install-first businesses, and many county partners run both programs together.

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Putnam County dealer FAQ

Questions Putnam County businesses ask us

Putnam County: Palatka and the St. Johns River

Putnam County’s identity is tournament water, the St. Johns at its widest under the Memorial Bridge, bass tournaments launching from Palatka’s riverfront, Welaka’s fishing lodges, and Lake Crescent’s western glare punishing every uncovered deck. It is a working river county with a mill-town backbone, azalea ravines at Ravine Gardens, and almost no premium-shade competition. Dealers who speak the outdoor language, docks, decks, camps, lodges, become the county’s default shade authority.

How do I become an AJ Shades dealer in Putnam County?
Complete the dealer inquiry form at /dealer/inquiry and describe your business and your market, Palatka, Welaka, Crescent City, or the river camps. We review every application personally, then talk territory, catalog, and training with you directly.
What territory would I get, is Putnam County exclusive?
Territory is part of the application conversation. Putnam County’s market follows the water: Palatka’s historic downtown and mill-town neighborhoods at the center, Welaka and the fishing lodges to the south, Crescent City on Lake Crescent’s shore. We’ll map coverage, river, lake, or both, around where your business can actually serve customers.
What products do Putnam County dealers sell?
Retractable awnings, Somfy-powered motorized power screens, and awning recover work. The Putnam mix is tournament-water practical: open-roll retractable awnings for the river camps and lodge patios, wind-sensor models for the exposed decks, screens for the porches and dock-side entertaining areas, and recover work for the county’s decades of fixed awnings. All built to order in our American factory. Patio covers are not part of the dealer lineup.
Do dealers install themselves, or does AJ Shades handle installation?
You do, your crew or trusted local contractors, with our measuring guidance, training, and technical support. AJ Shades’ in-house installation covers Southern California only; Putnam County dealers own the install relationship and keep that margin.
What training, marketing, and lead support do dealers get?
Product training, measuring guidance, sales materials, and technical support on every job. For Putnam County that includes the fishing-economy pitch, lodges, marinas, and river camps buy shade as guest equipment, and we’ll show you how dealers sell durability and warranty to buyers who run their properties hard.

More Florida dealer territories

Free estimate • No pressure

Tournament water, mill-town grit, and a shade market nobody has claimed.

Wholesale retractable awnings and Somfy-powered motorized screens from a veteran-owned American factory, dealer training, installation coordination, and a 15-year warranty behind every sale.

Text AJ Shades

(909) 325-3110

Built by Family. Designed for Yours.

Veteran
Owned
American
Made
15-Year Warranty
on awnings & screens
605
five-star reviews
Licensed
CSLB #951583
Become a DealerSubmit an inquiryText AJ Shades(909) 325-3110