Dealer Network · Colorado · Larimer County
Become an AJ Shades Dealer in Larimer County
Larimer County: 380,384 people, Fort Collins and Loveland, the CSU rental lane, and northern Colorado’s most outdoors-obsessed buyers.
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Larimer County’s 380,384 residents make it northern Colorado’s population and culture capital, Fort Collins’ Old Town energy, Loveland’s family subdivisions, and Colorado State University’s 30,000-plus students shaping a market that is equal parts college town and professional suburb. The buyers bike, hike Horsetooth, and live outdoors eight months a year, which is exactly why the patio matters. For a shade dealer, Larimer County is the dual-lane market: family homeowners buying the outdoor room, and rental investors buying durability.
The rental lane is the differentiator. CSU’s student and faculty housing market turns over constantly, and landlords compete on outdoor amenities, a shaded patio rents faster and holds tenants longer. Motorized screens are the rental play: they close the porch against insects and afternoon sun, survive tenant turnover, and carry the fifteen-year warranty that makes the investor math work. Few shade dealers anywhere pitch the landlord segment; in Larimer County it is a standing opportunity.
The foothill weather is the sales texture. Larimer County’s position against the foothills means intense high-altitude sun, sudden afternoon thunderstorms rolling off the mountains, and the May-to-September hail season, 300-plus days of UV that fade cheap fabric in two seasons. The pitch is the quality fabric story plus the wind sensor’s automatic retraction: systems engineered for mountain weather, demonstrated against the exact storms the buyer watched last July.
The outdoor-culture buyer is the core segment, stated plainly. Fort Collins households chose this county for the lifestyle, breweries, trails, the Poudre River, and they extend that lifestyle into the backyard without hesitation. These are research-heavy buyers who read the warranty, compare the motor, and ask about the fabric’s UV rating; the dealer who answers with specifics and a live sensor demo closes on expertise, not pressure.
The Loveland family corridor is the volume lane. Loveland’s subdivisions, Centerra, the southwest growth edge, are adding young-family rooftops at a steady clip, and every one of them has an unshaded west-facing patio. Plan-stage quoting with the area’s builders turns the subdivision wave into a pipeline, and the referral streets in a family-dense neighborhood close the next ten doors.
The product line
What Larimer County dealers sell
Mountain-weather shade for the dual-lane market.
Motorized Power Screens
Zip-track motorized screens for Larimer patios and porches: fabric locked in side tracks so it stays tensioned and quiet in wind, with sensors that secure the system automatically. Exterior shade beats every interior blind, the energy story closes the analytical buyer.
See power screens for dealersFull-Cassette Awnings
Full-cassette retractable awnings, the flagship profile for Larimer dealers who sell on engineering. Sealed housing, clean lines, quiet operation, and a fifteen-year factory warranty that ends the hardest buyer interrogation.
See cassette awningsOpen-Roll Retractable Awnings
For the Larimer buyer who wants shade now: open-roll retractable awnings deliver on-demand coverage at the most accessible point in the line, same American-made build, same fifteen-year warranty, same dealer margin structure.
Browse the dealer catalogThe 15-year factory-serviced warranty covers every retractable awning and motorized power screen in the catalog, American-made, and the dealer’s strongest closing sentence in Larimer County. Coverage varies by product and component.
Territory opportunity
The college-town dual lane
CSU rentals, Fort Collins professionals, Loveland families.
Start with the Fort Collins core. Old Town, the midtown corridors, and the CSU district hold the county’s taste-setting households and its densest rental stock, the dual lane in one territory. Own the landlord relationships and the professional streets, and the brand carries itself.
Work the Loveland growth edge. Centerra and Loveland’s southwest subdivisions are the county’s family-housing engine, new-build patios, HOA-governed exteriors, and buyers who moved for the schools. The builder relationship here is the volume key.
Cover the foothill communities. Laporte, Bellvue, and the Horsetooth corridor hold higher-elevation homes with bigger views, bigger sun exposure, and bigger tickets, west-facing glass that bakes until sunset is the screen upsell, and the wind exposure is the sensor story.
Hold the eastern plains towns. Wellington, Berthoud’s northern edge, and Timnath’s new rooftops mix commuter families with acreage buyers, practical, value-driven, and responsive to the warranty math. Timnath’s new-build wave in particular rewards the plan-stage dealer.
Why partner with AJ Shades
The dual-lane edge
Fort Collins and Loveland: CSU rental investors plus outdoor-culture family buyers.
1. Independent by design. Zero franchise fees, zero royalties: American-made retractables and power screens at wholesale, marketed as your own line throughout Larimer. The customer is yours, the margin is yours.
Property managers hear it first. The CSU rental corridor turns units constantly, and managers compete on amenities tenants can see from the listing photos. The dealership turns that churn into recurring orders: motorized screens and retractables specified across portfolios, your crew installing between tenants, your margin on every unit.
Outdoor-culture buyers buy the researched answer. Larimer County’s households comparison-shop everything, and they buy the system with the documented UV rating, the Somfy-powered motor, the sensor demo, and the fifteen-year warranty in writing. The dealer who teaches the mountain-weather story closes on authority, and authority compounds on referral streets.
4. Close with the factory behind you. Fifteen years of factory-serviced warranty on every retractable awning and motorized power screen is a promise Larimer competitors cannot put in writing. Coverage varies by product and component.
5. Your capital stays yours. Build-to-order manufacturing means your money works in your business, not on a warehouse shelf. Larimer dealers sell from the catalog and samples; we manufacture to order and ship to the job.
Lead with your install team in Larimer County? The contractor program is built for crew-led contractors, and many Colorado partners combine it with the dealer program.
Apply to Become a DealerLarimer County dealer FAQ
Questions Larimer County businesses ask us
Is the AJ Shades dealer program a franchise?
What territory would I get as an AJ Shades dealer in Larimer County, Colorado?
What training and support do new dealers receive?
What marketing tools does the program include?
How does the dealer actually sell to landlords?
What answers the high-altitude sun objection?
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Free estimate • No pressure
Larimer County’s dealer seat is open.
Wholesale shade systems for Larimer County dealers, American-made retractable awnings and motorized power screens, veteran-owned factory, training, and a 15-year warranty on every sale.
Text AJ Shades
(909) 325-3110
Built by Family. Designed for Yours.
Owned
Made
on awnings & screens
five-star reviews
CSLB #951583